New Websites do not behave in the same way as older; more established websites do in Google’s Search Results. This may be the result of what SEO professional dub the “Google Sandbox Effect.”

The Google Sandbox has been coined to describe the effect that allegedly filters and prevents new websites from ranking in search results for a certain amount of time.

It seems that Google is less inclined to rank newer web portals until they have proved themselves and gone through a probationary period. This probationary period appears to be somewhere between 90 and 120 days.

According to some SEO professionals, the Google Sandbox effect, in reality, punishes new domain names that have not been indexed by Google before rather than the new websites. So, sites that are undergoing redesigns are safe from this effect.

Google Sandbox is a way for Google to punish black hat SEO practices usually used by new websites to gain high ranks in searches.

The Google Sandbox could be used by Google filter many things other than just a new website. Google could also use this for sites that it believes are not playing fair or that have suddenly gained large volumes of inbound links.

If you have a new website, you should make your changes and optimize it gradually. This includes building natural links to your site. Other ways to rank better even with the sandbox effect are:

  • Using an Existing, first domain name instead of a new one.
  • Building links slowly over time. Optimizing your website gradually.
  • In the early days, concentrate on other search sites.
  • Utilize pay per click (PPC) for your initial place
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Mina Aryal is a Nepali tech journalist and media expert. She is currently the chief editor of ICT Frame, a leading online tech media outlet in Nepal that covers topics such as technology, business, and entrepreneurship. Aryal has been involved in the field of tech journalism for over a decade and has covered various topics such as internet governance, cybersecurity, e-commerce, and startup ecosystems. She has also been involved in organizing and promoting tech events in Nepal to bring together tech enthusiasts, entrepreneurs, and investors to discuss and collaborate on various topics related to the tech industry. Aryal is considered one of the most influential tech journalists in Nepal and has been recognized for her contributions to the field.