Wai Wai Partnership: Nepal Premier League & Sports Tech Boost

Wai Wai Partnership Nepal

14th November 2025, Kathmandu

Wai Wai, the flagship brand of CG Foods, has officially announced its partnership with the Nepal Premier League (NPL), strengthening its profound connection with Nepali Cricket.

Wai Wai Partnership Nepal

This collaboration further cements the brand’s long and proud legacy of supporting sports development in Nepal. By aligning with the NPL, Wai Wai is contributing to the professionalization of cricket and the growth of the local Sports Tech ecosystem.

The NPL, established by the Cricket Association of Nepal (CAN), has rapidly grown into a major T20 cricket tournament, featuring eight franchise teams. Corporate sponsorships like this are crucial financial pillars, enabling the league to secure international broadcasting deals and adopt cutting-edge technology for match analysis and fan engagement.

A Legacy of Support for Nepali Cricket

Wai Wai’s association with cricket in Nepal is not new. The brand has historically backed major local tournaments, demonstrating a commitment that goes beyond mere marketing.

This continued support for the Nepal Premier League reflects a strategic investment in the nation’s most popular sport. Such partnerships provide essential capital that Nepali Cricket needs to thrive.

The funding helps in improving player salaries, enhancing training infrastructure, and facilitating the league’s ability to host a world-class event, which is vital for the development of future national team players. The NPL is now a major platform for local talent to showcase their skills alongside international stars.

The Role of Sports Tech in NPL

The Nepal Premier League’s success relies heavily on technology, making this partnership relevant to the ICTFrame portal’s audience. The influx of corporate funding directly enables several Sports Tech innovations:

• Global Broadcasting: Partnerships with international broadcasters like Star Sports are secured through the commercial viability boosted by major sponsors like Wai Wai. This technology allows millions of fans worldwide to watch the matches, elevating the league’s profile.

• Digital Fan Engagement: The NPL utilizes online streaming platforms and robust digital engagement tools, which are integral to modern sports marketing. The sponsorship money helps fund these digital infrastructure needs, from high-quality live streaming to interactive fan apps.

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• Performance Analytics: Modern Nepali Cricket teams use data analytics and tracking technology to monitor player performance and strategize. Sponsorships help teams afford access to these advanced analytical tools, which are essential for professional competitive development.

Corporate Social Responsibility Meets Economic Growth

For Wai Wai, the partnership is a dual-purpose move. It provides immense brand visibility across Nepal and internationally, aligning the popular consumer brand with the passion and unity that cricket inspires.

Furthermore, it fulfills a major aspect of Corporate Social Responsibility (CSR) by actively supporting youth empowerment and sports development.

The NPL acts as a significant economic driver. It creates numerous jobs—from ground staff and event organizers to digital content creators and commentators.

The league also stimulates local businesses, including hospitality and transportation, in the host cities. Wai Wai is now a key enabler of this economic multiplier effect.

NPL: Setting New Standards in Nepali Sports

With major sponsorship deals now in place, the Nepal Premier League is rapidly setting new commercial and professional benchmarks for sports in the country.

The league is transforming cricket from a purely passionate endeavor into a lucrative and sustainable career path for young Nepali athletes. The involvement of global brands and international players confirms the NPL’s status as a top-tier sporting event in the region.

The commitment from major players like Wai Wai is proof of the NPL’s growing brand value and potential. As the league continues to grow and leverage Sports Tech, it will not only foster cricket talent but also solidify Nepal’s position on the global sporting map, offering a template for other national sports leagues.

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