Kumari Bank Offers 13 Percent Discount at Bandipur Cable Car
24th November 2025, Kathmandu
Kumari Bank Limited is actively enhancing customer value by offering an exclusive 13 percent discount on services provided by Bandipur Cable Car and Tourism Ltd.
Kumari Bank Discount Offer
This promotional campaign is a strategic initiative designed to reward the bank’s customer base while simultaneously encouraging them to utilize Kumari Bank’s advanced digital and card-based payment channels for transactions.
Mechanism of the Exclusive Savings
The offer is structured as a direct incentive, ensuring that the 13 percent discount is applied immediately and automatically at the point of sale, provided the customer fulfills the specific payment criteria.
Discount Rate: Customers are eligible for a substantial 13 percent reduction on ticket purchases for the Bandipur Cable Car ride. This discount may also extend to other related tourism facilities and services operated by the company at the site, such as specific food and beverage outlets or viewing deck charges, depending on the agreed-upon terms between the bank and the tourism operator.
Mandatory Payment Channel: To successfully avail of the discount, the entire transaction must be processed using one of Kumari Bank’s specified digital payment instruments. This includes:
Kumari Mobile Banking: Utilizing the bank’s official mobile application to execute the payment via QR code, fund transfer, or digital payment gateways available at the counter.
Kumari Debit Cards: Using any of the bank’s issued debit cards (e.g., Visa/Mastercard) for payment at the Point-of-Sale (POS) terminal.
Kumari Credit Cards: Using a Kumari Bank credit card for the transaction, allowing customers to benefit from both the discount and any associated credit card rewards or deferred payment options.
This simple and immediate value proposition makes the customer’s travel experience both rewarding and convenient, highlighting the bank’s commitment to providing tangible benefits for using its services.
Strategic Importance for Banking and Tourism
The collaboration between a commercial bank like Kumari Bank and a major tourism infrastructure project like the Bandipur Cable Car represents a growing trend in Nepal—the use of financial incentives to drive both digital adoption and economic activity in the tourism sector.
Accelerating Digital Adoption: The promotion acts as a powerful lever for Kumari Bank to increase the transaction volume and frequency of its digital products. By tying a monetary saving directly to the use of its mobile banking platform, debit, or credit cards, the bank reinforces the habit of using electronic payment methods over cash. This strategy directly aligns with the broader national objective, championed by the Nepal Rastra Bank (NRB), to transition towards a less-cash and more digitized economy, improving transaction traceability and security.
Boosting Regional Tourism: For Bandipur Cable Car and Tourism Ltd., the partnership serves as a crucial marketing tool. The discount encourages higher visitation rates, particularly from organized tour groups and individuals who are already customers of Kumari Bank. Bandipur itself is a historically significant Newari town that has seen revitalized tourism interest, and the cable car, being a modern infrastructure project, enhances the destination’s appeal by offering panoramic views of the Annapurna, Dhaulagiri, and Manaslu ranges. The discount makes this elevated experience more accessible and attractive.
Enhancing Customer Loyalty and Value Proposition: Such non-financial incentives are vital for banks to differentiate their offerings in a highly competitive market. By providing unique value additions in areas of lifestyle, travel, and entertainment, Kumari Bank strengthens its relationship with its customers. The focus on supporting tourism in regions like Tanahun also contributes to the bank’s corporate social responsibility (CSR) profile, fostering goodwill within the communities it serves.
Overview of Bandipur Cable Car and Tourism Ltd.
The Bandipur Cable Car project is a landmark development in Nepal’s emerging cable car tourism market, which is rapidly expanding beyond the initial success of the Manakamana Cable Car. The project is strategically located, linking the Prithvi Highway to the ancient Bandipur market town, significantly reducing travel time and boosting visitor numbers. The inclusion of a resort, recreational facilities, and shopping areas at both the base and top stations transforms the site into a multi-day tourist destination, rather than just a transit point. This robust commercial operation makes it an ideal partner for a major commercial bank looking to maximize its promotional impact.
The successful implementation of this offer is expected to benefit both the bank’s customers through tangible savings and the local economy through increased tourist expenditure. This type of targeted promotional activity demonstrates how the finance and tourism sectors in Nepal are increasingly interlinked to drive modern commerce and travel experiences. The effective end date of this promotional scheme will be dictated by the duration stipulated in the contract between the bank and the tourism company, often running for several months or a full year to assess its impact.
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