eSewa Launches “Lakhau Lakh Shubhakamana” New Year 2026 Remittance Campaign with Attractive Cash Prizes

16th December 2025, Kathmandu

eSewa, which holds the distinction of being Nepal’s very first digital payment service provider, has officially announced a major and exciting bumper promotional campaign titled Lakhau Lakh Shubhakamana. This initiative has been launched specifically to celebrate the upcoming English New Year 2026. The campaign was formally made public on 15th December 2025 (29 Mangsir) in Kathmandu and is strategically designed to reward and incentivize users who send remittances to Nepal from abroad using the eSewa platform.

eSewa New Year campaign

As one of the leading digital wallets and payment platforms in Nepal, eSewa is consistently working to strengthen its presence within the national remittance and digital finance ecosystem. Through the launch of this newly designed scheme, the company aims to encourage the wider use of formal, secure, and digital remittance channels while simultaneously offering its international users the unique opportunity to win substantial cash rewards.

Reward Structure and Cash Prizes for Remittance Senders

The Lakhau Lakh Shubhakamana scheme is structured to provide multiple opportunities for users to win, ranging from weekly rewards to a grand bumper prize.

Eligibility for the Lucky Draw: Under this promotional scheme, customers who utilize eSewa to send remittance for the purposes of foreign employment or any other personal reasons will be automatically eligible to participate in the lucky draw. This creates a direct incentive for Nepali migrant workers and the diaspora to choose digital channels over informal ones.

Weekly Cash Rewards: According to the official details provided by the company, a total of four participants will be selected every single week through a fair selection process. Each of these weekly winners will be awarded cash prizes of up to 26,000 Nepalese Rupees. This frequent reward system is intended to maintain high levels of engagement throughout the duration of the campaign.

Grand Bumper Prize: In addition to the frequent weekly rewards, the campaign features a highly attractive and significant bumper prize. One exceptionally lucky winner will be selected to receive a grand cash reward of 202,600 Nepalese Rupees. This substantial prize makes the campaign one of the most rewarding and high-profile New Year promotions currently available in Nepal’s digital remittance sector.

Transparency in Selection: eSewa has confirmed that all winners will be selected through a lucky draw system. This methodology is employed to ensure total transparency and fairness in the selection process, giving every eligible remitter an equal chance to win.

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Strategic Vision and Executive Statement

The campaign represents more than just a promotional event; it is part of a broader corporate strategy to enhance digital adoption and customer satisfaction.

Jagadish Khadka, the Chief Executive Officer (CEO) of eSewa, shared detailed insights regarding the campaign during its launch. He stated that the initiative was crafted with the dual goal of celebrating the arrival of the English New Year 2026 and providing direct financial benefits to those who support the Nepalese economy through remittances. CEO Khadka noted that the company specifically targeted the New Year occasion to introduce a scheme where users sending money home can participate in a celebratory and rewarding experience. Furthermore, he extended his heartfelt New Year greetings to all eSewa users, expressing wishes for their happiness, peace, and prosperity in the coming year.

Global Reach and Eligibility Criteria

The Lakhau Lakh Shubhakamana campaign is designed with a global scope, reflecting the diverse locations where the Nepali diaspora resides and works.

According to eSewa, the campaign is applicable to users sending remittance to Nepal via eSewa from various countries across the globe. The company has identified several key eligible countries, which include the United States of America, the United Kingdom, Canada, South Korea, Japan, Romania, Malaysia, the United Arab Emirates (UAE), and Saudi Arabia. Nepali migrant workers and other individuals residing in these countries, as well as others, can easily participate in the scheme simply by ensuring their remittance is sent to Nepal through the eSewa platform during the active campaign period.

Strengthening the Digital Remittance Ecosystem in Nepal

This campaign is a clear reflection of eSewa’s ongoing and dedicated efforts to promote digital remittance services and actively reduce the country’s reliance on informal or unregulated money transfer channels, which often lack security and transparency. Given that millions of Nepalis are currently working abroad, remittance plays a vital and foundational role in the national economy. Digital platforms like eSewa are essential because they not only make the process of sending and receiving money faster and more secure but also help to integrate the recipients into the formal financial system of the country.

By offering these significant cash incentives, eSewa aims to increase overall user engagement, expand its international remittance footprint, and encourage overseas Nepalis to adopt modern digital payment solutions. Such initiatives are also highly supportive of the broader national goals of financial inclusion and digital transformation, as outlined by the central bank and the government.

eSewa has played a pioneering role in the transformation of Nepal’s financial landscape, evolving from a simple digital wallet into a comprehensive platform for utility payments, mobile top-ups, online shopping, ticketing, and banking integration. The Lakhau Lakh Shubhakamana campaign further strengthens its position as a customer-centric and innovation-driven company.

For More: eSewa New Year campaign