Citizens Bank Financial Literacy Program Completed Nationwide
24th March 2026, Kathmandu
The Citizens Bank Financial Literacy initiative has successfully reached thousands of people across Nepal through its 2026 nationwide campaign.
Citizens Bank Financial Literacy
Citizens Bank International Limited conducted intensive financial education programs from March 16 to 22, 2026 (Chaitra 2 to 8, 2082), under the global theme “Smart Money Talks 2026.” This effort was part of Global Money Week 2026, a worldwide campaign coordinated by the OECD and led locally by Nepal Rastra Bank to empower the next generation with essential money management skills.
The initiative, executed through 108 branch offices across all seven provinces, directly benefited approximately 6,000 participants, providing them with the practical knowledge required to navigate Nepal’s evolving digital banking landscape.
Province-Wise Program Implementation
The Citizens Bank Financial Literacy drive ensured that geographic barriers did not limit access to financial education. The program was strategically distributed to reach both urban centers and remote districts:
Koshi Province: Sessions were held in major hubs and growing towns including Biratnagar, Birtamod, Itahari, Damak, and Diktel.
Madhesh Province: Programs reached participants in Birgunj, Janakpur (Mahendranagar), Lahan, and Rajbiraj, focusing on the region’s high volume of remittance transactions.
Bagmati Province: Comprehensive coverage was provided in the Kathmandu Valley (Kuleshwor, Kalanki, Naya Baneshwor) as well as Hetauda, Narayanghat, and Charikot.
Gandaki Province: Education reached Pokhara, Baglung, and Damauli, with a focus on tourism-related financial services.
Lumbini Province: Large-scale sessions were conducted in Butwal, Siddharthnagar (Bhairahawa), Kohalpur, and Ghorahi.
Karnali Province: Vital programs were held in Simikot, Jumla, and Surkhet, addressing the unique banking challenges of the mountainous region.
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Sudurpashchim Province: The campaign concluded with sessions in Dhangadhi (Attariya), Bajhang, and Dhakari.
Empowering Youth Through “Smart Money Talks”
A core pillar of the Citizens Bank Financial Literacy campaign was its focus on students and young professionals. As the “Smart Money Talks” theme suggests, the goal was to turn financial concepts into daily conversations.
Key topics covered during the week included:
Digital Banking Safety: Training on how to use mobile banking apps securely and avoid the rising threat of digital fraud and phishing.
Remittance Management: Educating families on how to utilize formal banking channels for foreign employment earnings to ensure funds are saved and invested productively.
Savings and Credit: Explaining the difference between “good debt” and “bad debt” and the long-term benefits of compound interest in savings accounts.
Financial Risk Awareness: Practical tips on identifying scams and the legal importance of transparency in financial transactions.
Strengthening the National Banking Ecosystem
By reaching 6,000 people through 108 branches, Citizens Bank is not just educating individuals; it is strengthening the entire banking system of Nepal. Increased financial literacy leads to higher bank deposit ratios, more informed loan applications, and a significant shift from informal “dhukuti” systems to regulated financial institutions.
The bank’s leadership emphasized that this campaign is part of a broader corporate social responsibility (CSR) strategy to foster a culture of informed financial decision-making, which is essential for national economic resilience.
Conclusion
The Citizens Bank Financial Literacy program stands as a benchmark for large-scale educational outreach in Nepal. By successfully completing sessions across all seven provinces during Global Money Week 2026, the bank has equipped a new generation with the “smart money” habits needed for a secure financial future. As digital banking continues to expand, such initiatives are crucial to ensuring that every citizen—from the plains of Madhesh to the mountains of Karnali—is prepared for the modern economy.
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