Vaseline Launches Gluta-Hya in Nepal with Viral ‘ShowStopper Skin’ Pink Carpet Activation
6th April 2026, Kathmandu
Vaseline, a brand from the house of Unilever Nepal, marked the launch of its globally successful innovation, Vaseline Gluta-Hya, in the Nepali market through a striking on-ground activation titled ‘ShowStopper Skin’.
Designed to disrupt the usual and spark curiosity, ‘ShowStopper Skin’ turned familiar public spaces into a spectacle of visual intrigue.
Without prior announcement or visible branding, passers-by encountered a vivid pink carpet suddenly appearing in the middle of high-traffic areas, instantly drawing attention and prompting spontaneous engagement.
What followed was a captivating sequence. Prominent artists & influencers, Annapurna Sharma, Kabita Nepali & Malika Mahat, stepped onto the carpet, confidently owning the spotlight.
The unexpected visual delight paused the rhythm of the surroundings, inviting onlookers to observe, question, and share the moment.
As Surabhi Goswami, Marketing Head, Unilever Nepal, shared, “At its core, ‘ShowStopper Skin’ was built on a powerful idea: it is not one person who stops the show, it is their confidence in their own skin.
The activation brought this belief to life by celebrating radiant, healthy-looking skin as the true center of attention, thanks to Vaseline Gluta-Hya’s clinically proven formula.
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The experience culminated in highlighting its promise of helping improve skin’s overall radiance and moisture, making a healthy-looking glow more visible and long-lasting.
Vaseline Gluta-Hya is a lightweight, fast-absorbing serum-in-lotion designed to brighten and hydrate skin using its patented GlutaGlow technology (Glutathione being 10x more powerful than Vitamin C) and Hyaluron (delivering deep hydration).
It bursts into water droplets upon application, providing a non-sticky, glowing, and even-toned appearance with regular use.
In a world drowning in viral trends and digital advertising, Vaseline chose a refreshingly analogue approach to launch its newest innovation.
Speaking on the launch, Amlan Mukherjee, Managing Director, Unilever Nepal, added, “Vaseline set out to create a memorable brand experience that moved beyond traditional formats, engaging audiences in a way that was both immersive and shareable.
Digital engagement follows from lived experiences when brands connect with the youth right where they are.”
For more: Vaseline Gluta-Hya Nepal Viral
