Somany Ceramics Appoints Paras Khadka as Brand Ambassador for Nepal Expansion
Paras Khadka Somany Ceramics
13th November 2025, Kathmandu
In a significant move to strengthen its market presence and consumer engagement in Nepal and Southeast Asia.
Paras Khadka Somany Ceramics
Somany Ceramics Limited, a leading Indian tiles and bathware brand, has officially appointed former Nepal Cricket Team Captain Paras Khadka as Somany Ceramics Brand Ambassador.
This strategic collaboration is poised to leverage Khadka’s immense popularity and credibility to drive the brand’s digital outreach and consolidate its market leadership.
Strategic Ambassadorship: Beyond the Field
Somany Ceramics’ decision to onboard Khadka underscores a keen focus on digital marketing and connecting with a new generation of consumers.
His involvement will span promotional activities for the entire range of Somany products—including tiles, bathware, adhesives, and waterproofing solutions. This partnership aims to convert Khadka’s widespread recognition into enhanced brand visibility, especially across various digital and social media platforms.
Aligning Excellence with Digital Reach
This ambassadorship is more than just a promotional tie-up; it is a strategic alignment of brand values. Mr. Sujit Mohanty, Co-Chairman of Somany Ceramics, warmly welcomed Paras Khadka, stating, “His journey of dedication and pursuit of excellence perfectly mirrors our own principles of innovation and industry leadership.
Since Nepal is one of our key markets, Paras’s reliability and public connection will invariably strengthen our brand’s position.” The company is actively seeking to project an image of unwavering quality and trust, which Khadka’s public persona embodies.
Connecting Across Generations
Mr. Anshuman Chakravarty, Vice President and Head of Marketing, elaborated on the choice. “Paras Khadka is a household name in Nepal.
He is popular across all generations, not just for his game, but for his integrity and positive influence. He is the ideal personality to convey Somany’s core values of quality, innovation, and trust to our consumers.”
The objective is clear: use a widely respected figure to make the brand relatable and trustworthy to diverse age groups.
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The Ambassador’s Enthusiasm for Premium Quality
Upon his appointment, Paras Khadka expressed his excitement, noting, “I am incredibly enthusiastic to collaborate with a brand like Somany, which consistently strives for excellence and quality.
Somany is a premium and dependable name in home décor, and I have personally experienced their commitment to superior standards.”
His endorsement is expected to lend significant credibility, particularly in a market increasingly focused on high-quality and reliable construction materials.
Digital Campaign Focus and Future Plans
In the immediate future, Somany Ceramics plans to integrate Khadka into various brand promotion activities.
These campaigns will likely feature a strong digital component, including video content, social media engagements, and interactive advertisements designed to boost consumer awareness and drive online traffic.
Leveraging Khadka’s digital influence is key to sustaining the brand’s competitive edge in the rapidly evolving Nepali market.
Somany Ceramics: A Global Leader with Local Focus
Somany Ceramics continues to solidify its global standing, ranking among the world’s top 15 manufacturers and maintaining its position as the No. 1 tiles and bathware brand in Nepal.
The company manufactures a comprehensive range of building materials, including wall and floor tiles, sanitaryware, bath fittings, and construction adhesives.
With a vast global network of over 12,000 retail outlets and an export reach spanning more than 80 countries, Somany’s annual production capacity stands at an impressive 75 million square meters.
This ambassadorship is a focused strategy to deepen the relationship with the Nepali consumer and expand the brand’s footprint in South Asia.
For more: Paras Khadka Somany Ceramics
