Asian Life Insurance Financial Literacy Program for Nepalese Youth at Janaprakash Campus
25th May 2025, Kathmandu
Asian Life Insurance Company Limited organized an insurance awareness program at Janaprakash Multiple Campus on Friday. The program targeted undergraduate students pursuing their studies at the campus.
Asian Life Financial Literacy Program
The main aim was to inform students about the importance of life insurance. The event also encouraged them to become active participants in spreading awareness within their communities.
Leadership and Participation
Mr. Badrinath Paudel, Manager at Asian Life Insurance, chaired the event. The session was held in collaboration with Janaprakash Multiple Campus, located in Gandaki Province.
The chief guest of the event was Mr. Arjun Ojha, the Assistant Campus Chief. He addressed the students and emphasized the value of life insurance. He also spoke about how students can influence public perception about insurance.
Mr. Ojha stated, “If we explain the importance of insurance clearly, more people will understand and participate. Programs like this are essential to expand the coverage of insurance.”
Focus on Community Awareness
The initiative followed the directive of the Insurance Board of Nepal, Gandaki Province Office. The board has instructed all insurance companies to organize public awareness programs in schools, colleges, mothers’ groups, and municipalities.
In response, Asian Life Insurance has been hosting such events across various institutions. The goal is to educate people about the role of insurance in daily life and promote financial preparedness.
This event at Janaprakash Multiple Campus marked another step in this outreach mission. The company believes educational institutions are the right place to start meaningful conversations about insurance.
Why Insurance Matters
Insurance offers protection from life’s uncertainties. However, many people in Nepal still lack basic knowledge about how insurance works. For many, insurance remains a misunderstood or ignored topic.
Through the session, students learned the basics of life insurance, types of policies, and the benefits of starting early. The session also touched on the long-term financial security that insurance provides.
Students actively listened and took part in the discussion. They asked questions and shared their thoughts about how insurance could help their families and communities.
Students as Insurance Ambassadors
One of the key messages of the program was the role of youth in spreading awareness. The company encouraged students to speak about insurance within their families and peer circles.
Insurance professionals at the event also shared real-life stories to highlight the value of insurance during tough times. This helped students relate the concept to their own lives.
Asian Life Insurance believes that young minds, when informed, can become powerful ambassadors of financial literacy. Their participation can make a difference in expanding insurance coverage across the country.
Interactive and Practical Learning
The program was more than a lecture. It was interactive, with students encouraged to ask questions and clear doubts. The presenters explained insurance terms in simple language.
They also used examples and case studies to explain why people should consider life insurance. For instance, they discussed how insurance helps families cope during the sudden loss of a breadwinner.
Such real-life examples made the session more engaging. Students were able to understand the practical relevance of insurance in daily life.
Institutional Collaboration
Janaprakash Multiple Campus supported the event enthusiastically. Faculty members appreciated the initiative and welcomed more such programs in the future.
The collaboration between the campus and Asian Life Insurance showed that joint efforts can improve financial literacy in the education sector. It also proved that insurance awareness is not just a company’s responsibility, but a shared social goal.
Positive Feedback and Impact
Participants gave positive feedback after the session. Many said they had heard of insurance before, but didn’t understand how it worked. After the session, they felt more confident and informed.
Some students said they would consider getting insured or advising their families to do so. Others expressed interest in learning more about financial planning and protection tools.
Asian Life Insurance noted this response and committed to organizing more programs in other colleges and communities. The company believes that small steps like this will lead to a wider insurance culture in Nepal.
Commitment to Awareness
Asian Life Insurance continues to work on building a well-informed society. The company plans to reach more educational institutions in the coming months.
Its goal is not just to promote its products, but to create a stronger understanding of the need for risk protection. In doing so, it supports the national agenda of increasing insurance penetration.
Conclusion
Insurance plays a crucial role in protecting lives and ensuring financial stability. Yet, public awareness about it remains low in many parts of Nepal.
Programs like the one at Janaprakash Multiple Campus help bridge this gap. They bring insurance closer to the youth and prepare them to become informed citizens.
Asian Life Insurance’s awareness drive is a timely and meaningful initiative. With continued support from campuses and communities, such programs can build a more secure and financially literate Nepal.
For more: Asian Life Financial Literacy Program