13th March 2025, Kathmandu
In a significant move to drive digital transformation in the banking sector, Backbase, the global leader in engagement banking, has announced a strategic partnership with Synpulse, a premier financial services consulting firm.
Backbase and Synpulse Partners
This collaboration aims to deliver customer-centric solutions by combining Backbase’s cutting-edge Engagement Banking Platform with Synpulse’s deep regional expertise across Asia-Pacific (APAC).
A Unified Approach to Digital Transformation
The partnership offers banks a comprehensive approach to digital transformation, encompassing strategy consulting, tailored platform solutions, and localized implementation services. By leveraging Backbase’s innovative platform and Synpulse’s market-specific insights, financial institutions can confidently transition to customer-centric models while addressing unique regional challenges.
Riddhi Dutta, Vice President of ASEAN & South Asia at Backbase, emphasized the significance of this collaboration:
“This partnership strengthens our ecosystem and ensures banks have both the architecture and specialized expertise needed to accelerate their digital transformation. Synpulse’s proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints.”
Yash Shah, Partner at Synpulse, added:
“Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively. Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence.”
Key Benefits for Financial Institutions in APAC
The Backbase-Synpulse partnership is designed to deliver three core advantages for banks in the APAC region:
Enhanced Business Outcomes:
Comprehensive consulting and platform integration services to improve customer acquisition, increase share of wallet, and reduce operational costs.
Localized Expertise:
On-ground teams providing market-specific insights, cultural fluency, and technical implementation tailored to regional needs.
Full-Spectrum Banking Solutions:
Addressing a wide range of banking needs, including retail, SME, and wealth management, to create seamless customer experiences.
Backbase’s Growing Influence in APAC
Backbase’s Engagement Banking Platform is already powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam). The platform enables banks to unify business lines and modernize around customer needs without vendor lock-in.
In line with its commitment to the region, Backbase plans to expand its footprint by opening a new office in Hong Kong this year.
About Backbase
Backbase is on a mission to re-architect banking around the customer. The company’s Engagement Banking Platform is a composable platform that empowers banks to accelerate their digital transformation by progressively modernizing key customer journeys. From onboarding to servicing, lending, and investing, the platform streamlines every aspect of the customer and employee experience.
Pre-integrated with leading core systems and cutting-edge fintechs, Backbase’s platform enables institutions to unlock innovation at scale, driving instant value creation. Recognized by industry analysts such as Forrester, Gartner, Celent, Omdia, and IDC, Backbase continues to lead the category in engagement banking.
About Synpulse
Synpulse is a global professional services company specializing in financial services and related industries. With over 1,000 employees across 21 offices, Synpulse leverages its deep domain expertise and strong ecosystem of over 100 partners to deliver sustainable value through technology-driven solutions.
Through its tech powerhouse, Synpulse8, the company collaborates with clients to co-create digital experiences using innovative technologies and proprietary methods.
Conclusion
The partnership between Backbase and Synpulse marks a pivotal step in accelerating digital transformation for banks across APAC. By combining technological innovation with regional expertise, this collaboration empowers financial institutions to deliver exceptional customer experiences, drive growth, and stay competitive in an increasingly digital world.
For more: Backbase and Synpulse Partners