Catch Spices Nepal Launch: DS Group Brings Premium Indian Spices To Nepal
10th July 2025, Kathmandu
Catch Spices, one of the popular brands of Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and a multi-business corporation has announced the launch of its spices in Nepal.
Catch Spices Nepal Launch
With this strategic expansion, Catch Spices aims to bring its heritage of purity, taste and innovation to households across Nepal, strengthening its global footprint. It also marks a natural expansion to a market with a rich culinary tradition and a distinct cultural identity.
Catch Spices is entering the market with a diverse portfolio of spices, encapsulating the very essence of cooking. Its range includes straight spices, various blends, pastes, and whole spices. The brand uses cutting-edge Low-Temperature Grinding (LTG) technology, which preserves the natural aroma, oils, colour, and consistency of the spices. Catch Spices is currently available in Kathmandu Valley and will soon enter other regions as well. The brand will be available in Modern Trade (e.g Bhat Bhateni stores), Standalone stores, canteens of Nepal Sena, General Trade stores, HoReCa and ecommerce platform through Daraaz, etc.
Speaking on the occasion, Mr. Sandeep Ghosh, Business Head, Catch Spices, DS Group, said, “We are elated to be a part of Nepal’s packaged spice industry catering to the ever evolving consumer preferences. There is a growing demand for high quality spices with consistency of taste, aroma and colour, the key requirement for any dish! Catch Spices is ideally positioned to meet this discerning need of the consumers with its diverse portfolio and specially curated products for the local palate. DS Group’s commitment to purity and excellence is unwavering and we are confident that consumers will embrace our promise of quality and experience the authentic taste that Catch Spices represents.”
To further amplify its presence in Nepal, Catch Spices has partnered with Chef Santosh Shah, an internationally acclaimed culinary expert and brand ambassador in Nepal. Expressing his association with the Catch brand, Chef Shah commented, “As a chef, I understand the impact of quality spices on culinary experiences. With Catch Spices entering Nepal, I am certain its superior products will quickly find their place in every household and professional kitchen alike.”
Catch Spices plans a high-visibility launch to highlight its products and quality to target consumers. With a 360 degree approach to marketing, the multimedia blitzkrieg will include television, newspaper, radio, outdoor and extensive use of social media platforms. The Catch brand promises to focus extensively on ‘On Ground’ activation in order to engage the consumers with the actual product. The campaign is in its first phase and will continue through the festive season, covering occasions like Teej and Dussehra. Chef Santosh Shah, also an iconic culinary expert of Nepalese cuisine, will be sharing his secrets with the consumers through TV commercials and various engaging events.
About Catch Brand
The Catch brand was introduced in India by DS Group in 1987 with the launch of a revolutionary table-top Salt sprinkler and the brand has since grown to encapsulate the very essence of cooking which ranges from straight spices to myriad blends and pastes and wholes; across nine categories with more than 125 variants and 300 SKUs. Catch today is well recognized for its innovative products and high commitment to quality standards.
About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth.
It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Society Of Salad, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.
As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.
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