Citizen Life Insurance Institutional Profile: Empowering the Citizen Through Financial Security and Innovation
2nd January 2026, Kathmandu
Since its commercial launch on October 19, 2017, Citizen Life Insurance Company Limited has emerged as one of the most dynamic and fastest-growing life insurance providers in Nepal. Operating as a Class A life insurance company licensed by the Nepal Insurance Authority (NIA), the company has built its reputation on the pillars of customer-centricity, technological agility, and a robust agency-driven distribution model.
Citizen Life’s Institutional Profile
By late 2025, Citizen Life has successfully established itself as a household name, bridging the gap between traditional insurance practices and the modern needs of a digital-first economy.
A FOUNDATION OF TRUST AND DISTINGUISHED PROMOTERS
The strength of Citizen Life Insurance lies in its diverse and prestigious promoter group. The company is backed by prominent institutional investors, including the Kantipur Media Group, Shikhar Insurance Company Limited, and various aviation and manufacturing leaders. This 70:30 public-limited structure ensures a balance between professional corporate oversight and public accountability. Headquartered at LS Complex in Thapathali, Kathmandu, the company has expanded its footprint across all seven provinces of Nepal through a network of 136 branches and sub-branches.
STRATEGIC VISION AND THE GLOCALIZED APPROACH
Citizen Life Insurance operates with a clear vision: To be the most trustworthy life insurance company in Nepal and the best workplace for its employees. To achieve this, the bank employs a “glocalized” strategy—integrating global insurance standards with local market relevance. By collaborating with international actuaries and top-tier reinsurance partners like Nepal Reinsurance Company and Himalayan Re, Citizen Life ensures that its risk management and product designs are of an international standard while remaining affordable for the Nepalese public.
FINANCIAL PERFORMANCE 2024-2025 AND Q1 2082/83 RESULTS
The financial journey of Citizen Life over the past year has been marked by impressive growth and stability. According to the first-quarter financial statements for the fiscal year 2082/83 (ending mid-September 2025), the company earned a net profit of 131.48 million Nepalese Rupees. This represents a steady performance compared to the 130.92 million Rupees earned in the same period of the previous year.
Key financial highlights from the 2025 reports include: Total Assets: 28.10 billion Nepalese Rupees (as of mid-July 2025) Life Insurance Fund: 21.59 billion Nepalese Rupees, marking a significant 38.10 percent growth year-on-year. Net Insurance Premium: 2.12 billion Nepalese Rupees for the first quarter. Retained Earnings: 1.15 billion Nepalese Rupees. Earnings Per Share (EPS): 10.52 Nepalese Rupees (annualized). Net Worth Per Share: 148.93 Nepalese Rupees.
A critical metric for any insurance company is its solvency. In August 2025, ICRANP upgraded the issuer rating of Citizen Life to BBB+, noting its healthy solvency ratio of 3.42 times. This is significantly higher than the regulatory minimum of 1.3 times, indicating that the company has a strong capacity to meet its long-term policyholder obligations.
INNOVATIVE PRODUCTS AND LATEST BONUS RATES
Citizen Life offers a comprehensive range of insurance plans tailored to different life stages, including endowment, money-back, child, and retirement plans. The company’s focus on endowment policies—which make up roughly 90 percent of its gross premium—reflects the Nepalese public’s preference for products that combine protection with savings.
For the fiscal year 2080/81 (settled in late 2024 and early 2025), the company announced attractive bonus rates for its policyholders: Citizen Endowment Plus: Bonus rates range from 39 to 75 Nepalese Rupees per thousand sum assured, depending on the policy term. Child Future Plan (Endowment): Bonus rates range from 40 to 67 Nepalese Rupees. Citizen Jeevan Sarathi (Endowment & Whole Life): Bonus rates range from 38 to 65 Nepalese Rupees.
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These competitive rates, combined with specialized riders like Critical Illness coverage (covering up to 20 major diseases) and Permanent Total Disability benefits, make Citizen Life a preferred choice for comprehensive financial planning.
DIGITAL CITIZEN CAMPAIGN AND TECHNOLOGICAL LEADERSHIP
The company has been a pioneer in the “Digital Citizen” campaign, aiming to make insurance services accessible at the click of a button. Through the Citizen Life mobile app and its partnership with digital wallets like Khalti, customers can now: Pay insurance premiums online. Submit insurance claims digitally for faster processing. Access a real-time premium calculator. Join as an insurance agent through a virtual onboarding process.
This digital-first approach has significantly reduced management expenses and improved the customer experience, particularly for the younger, tech-savvy demographic.
AGENCY NETWORK AND THE MDRT CULTURE
Citizen Life prides itself on its massive network of over 34,000 individual agents and 48 corporate agents. The company actively promotes the Million Dollar Round Table (MDRT) culture, encouraging its agents to reach international standards of professionalism and ethics. In early 2025, the bank held the “Citizen Heroes Conclave,” honoring top-performing agents who qualified for MDRT 2025. By providing vehicle loans, career growth opportunities, and skill enhancement programs in collaboration with SAFAL Singapore, the company has created an entrepreneurial ecosystem for thousands of Nepalese youth.
AWARDS AND RECOGNITION
The company’s commitment to excellence was formally recognized in February 2025, when it received the “Corporate Excellence Award 2024” in the life insurance category from HRM Nepal. This award evaluated the company based on its financial indices, corporate governance, and contributions to insurance accessibility. Additionally, the company has been noted for its “Best Presented Annual Report,” reflecting its transparency and adherence to regulatory standards.
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Citizen Life Insurance views CSR as an integral part of its mission. In 2024 and 2025, the company has been highly active in: Blood Donation Drives: Collecting over 1,000 pints of blood through its week-long anniversary celebrations. Financial Literacy: Conducting insurance education programs for over 1,800 students across various provinces. Disaster Relief: Providing financial aid for flood and landslide victims and donating to the production of artificial limbs for the disabled.
CHALLENGES AND FUTURE OUTLOOK
Despite its rapid growth, the company faces challenges such as the ongoing reduction in interest rates, which may impact investment yields in the near term. As of mid-2025, the company’s investment yield stood at approximately 9 percent. To mitigate this, Citizen Life is diversifying its investment portfolio into equity and alternative investment avenues as permitted by the Nepal Insurance Authority.
Moving forward, the company’s focus remains on deepening its presence in rural Nepal and enhancing its “Citizen Care” facilities. With a strong life fund, an improved solvency profile, and a dedicated workforce, Citizen Life Insurance is well-positioned to achieve its vision of becoming the most trustworthy life insurer in the nation.
CONCLUSION
Citizen Life Insurance Company Limited exemplifies the success of a modern, technology-driven life insurance model in Nepal. From its prestigious promoter group to its innovative “Digital Citizen” initiatives and attractive bonus rates, the company has consistently delivered value to both its shareholders and policyholders. As it navigates the 2082/83 fiscal year, Citizen Life remains a beacon of financial security and a partner for every citizen’s future progress.
For More: Citizen Life’s Institutional Profile
