Citizens Bank Aids Drishti Foundation: Mental Health Support & Banking Excellence
21st May 2025, Kathmandu
Citizens Bank International Limited recently stepped forward to help women and children facing mental health challenges. This support came under the bank’s ongoing Corporate Social Responsibility (CSR) program.
Citizens Bank Aids Drishti Foundation
The bank partnered with Drishti Foundation Nepal, an organization based in Dhangadhi, Sudurpaschim Province. Drishti Foundation has been working for years to assist mentally ill women who have no family and their children.
The bank provided cleaning supplies and essential goods. These materials will last for about two months. Around 65 women and children benefit from Drishti Foundation’s services. The foundation runs on donations from various individuals and organizations.
Ceremony Marks the Handover of Support Materials
Citizens Bank arranged a formal ceremony at the foundation’s premises. Mr. Ganesh Raj Pokharel, the bank’s Chief Executive Officer, handed over the supplies to the beneficiaries. He expressed joy in supporting the foundation, even if the contribution was modest.
Mr. Pokharel praised the foundation for its critical role. He said the organization sets a positive example in caring for vulnerable groups. He stressed that institutions like Drishti Foundation play an important role in society. The CEO wished the organization continued progress in helping women and children affected by mental health issues.
Bank’s Commitment to Social Welfare
Citizens Bank emphasized its strong dedication to CSR activities. The bank regularly runs programs in social, economic, cultural, and educational fields. It plans to continue expanding such initiatives. The bank believes these efforts bring positive changes to communities across Nepal.
This support aligns with the bank’s vision of being socially responsible. Citizens Bank aims to uplift marginalized groups through both financial and non-financial assistance. The bank wants to make a meaningful difference in people’s lives.
Recent Accolades and Innovations in Digital Banking
Recently, Citizens Bank International won the prestigious “Bank of the Year 2024” award. This honor reflects the bank’s excellent performance and leadership in Nepal’s banking sector.
The bank also launched a new virtual credit card. It partnered with Fonepay to introduce the Citizens Fonepay Credit Card. This is Nepal’s first virtual credit card. It allows customers to make payments securely without a physical card.
Besides the credit card, Citizens Bank offers many digital banking services. These include mobile-based share applications and CRN number services. Customers can use the bank’s mobile app for these features easily.
One notable innovation is the Cross-Bank Teller QR service. This service lets customers from other banks withdraw cash from Citizens Bank branches. They scan a QR code at the teller counter and get cash without using an ATM card. This makes banking more convenient and accessible for many people.
Expanding Reach Across Nepal
Citizens Bank has built a broad network nationwide. It operates:
200 branches
168 ATMs
3 extended counters
74 branchless banking units
These facilities spread across 61 districts. The bank serves more than 1.89 million customers. Its wide reach ensures that even remote areas receive modern banking services.
Why This Support Matters
Helping mentally ill and abandoned women is crucial. They face many challenges, including social stigma and a lack of care. Drishti Foundation offers them shelter, medical help, and education for their children. The support from Citizens Bank helps keep these services running smoothly.
By providing cleaning supplies and consumables, the bank ensures a healthier environment. This also helps reduce the daily stress on the foundation’s limited resources. The bank’s involvement inspires others to support such social causes.
A Model for Corporate Social Responsibility
Citizens Bank’s actions highlight how businesses can impact society positively. Their CSR approach covers multiple sectors, aiming for long-term improvements. The bank’s leadership believes that businesses must give back to the community.
Through partnerships with organizations like Drishti Foundation, Citizens Bank supports vulnerable groups directly. This approach creates a stronger social fabric. It also raises awareness about mental health and the needs of abandoned women and children.
Looking Ahead
Citizens Bank promises to continue its CSR work with renewed energy. It will focus on programs that promote social inclusion and empowerment. The bank also plans to expand digital banking innovations. These efforts will help reach more customers and improve financial access.
The bank’s recent awards and services reflect its commitment to excellence. By combining technology with social responsibility, Citizens Bank is shaping the future of banking in Nepal. It sets a high standard for other financial institutions to follow.
Conclusion
In summary, Citizens Bank International Limited’s support to Drishti Foundation Nepal marks a significant step in social care. Their combined efforts help mentally ill women and their children live better lives.
The bank’s CSR programs, innovative digital services, and national presence show a comprehensive strategy for growth and social impact. This partnership exemplifies how banks can play a vital role beyond finance by building a caring and inclusive society.
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