Citizens Bank Signs Discount Agreement with Kelme Showroom, Jawalakhel

4th November 2025, Kathmandu

Citizens Bank International Limited (CBIL), recently honored with the prestigious “Bank of the Year 2024” global award, has strategically partnered with the Kelme Showroom in Jawalakhel, Lalitpur, to offer exclusive benefits to its customers.

Citizens Bank Kelme Discount

This collaboration, formalized through a Memorandum of Understanding (MoU), is another step by the bank to enhance customer loyalty and vigorously promote the shift towards digital payments in Nepal’s retail sector.

The Discount Agreement Details

The core benefit of this agreement is a direct financial incentive for the bank’s digital banking users, encouraging the adoption of cashless transactions.

Exclusive Customer Discounts

Under the terms of the MoU, customers of Citizens Bank are eligible for a substantial discount at the Kelme Showroom.

Discount Offered: Up to 10% discount on purchases.

Eligibility: The offer is valid for Citizens Bank cardholders (debit/credit) and users who make payments through the bank’s mobile banking app.

Kelme is a prominent international brand specializing in sports merchandise, including athletic footwear, apparel, and accessories for men, women, and children. The Jawalakhel showroom, located in Kumaripati, is one of the brand’s key retail outlets in the Kathmandu Valley. By offering discounts on these goods, Citizens Bank is directly rewarding its digital-first customers and influencing their purchasing behavior toward digital channels.

The Digital Payment Imperative

The bank views such partnerships as a key component of its broader strategy to foster a cashless economy. The official statement emphasizes that this collaboration is intended to not only benefit customers but also to accelerate the transition away from traditional cash transactions. Citizens Bank has been a consistent leader in promoting digital banking, regularly introducing customer-friendly services to boost the adoption and usage of its digital platforms.

Citizens Bank: Digital Innovation and Network Reach

The agreement with Kelme Showroom adds to a long list of innovative products and services that Citizens Bank has recently launched, confirming its status as a technologically forward-thinking institution.

Pioneering Digital Products

Citizens Bank has introduced several ‘Nepal-first’ digital initiatives:

Citizens PhonePe Credit Card: The launch of Nepal’s first “Citizens PhonePe Credit Card” (virtual credit card), in partnership with the popular digital wallet service PhonePe, marked a significant step in the convergence of traditional banking and fintech.

Share Application via Mobile: The bank’s mobile banking app offers the unique ability for users to directly apply for shares and obtain a CRN number—a critical service for capital market participation—for the first time in Nepal.

Cross-Bank Teller Service: A novel service allows customers of other banks to scan the Citizens Bank teller QR at its branches to withdraw cash, thereby expanding the utility of its digital network beyond its own customer base.

Freelancer Savings Account: The introduction of a special “Freelancer Savings Account” product demonstrates the bank’s ability to tailor financial products to emerging economic segments.

Extensive Reach Across Nepal

The bank supports its digital ambitions with a robust physical network across the nation, ensuring accessibility and service quality:

• Customer Base: It currently serves an impressive 1.944 million customers.
• Branch Network: The bank operates 200 branches spread across 61 districts.
• Access Points: Its services are supported by 169 ATMs, 3 extension counters, and 74 branchless banking units, providing comprehensive coverage and reinforcing its commitment to inclusive banking across the diverse geography of Nepal.

The strategic MoU with Kelme Showroom is a minor but meaningful transaction that reflects Citizens Bank’s relentless focus on digital engagement and customer value addition in its path toward maintaining banking excellence.

For More: Citizens Bank Kelme Discount