25th May 2025, Kathmandu
Citizens Bank International Limited recently signed a memorandum of understanding (MoU) with Lomas Digital Pvt. Ltd., based in Uttardhoka, Kathmandu.
Citizens Bank Partners Lomas Digital
This partnership aims to provide special discounts to the bank’s customers on Whirlpool and KitchenAid products. This agreement marks another step in the bank’s efforts to encourage digital transactions and offer added value to its customers.
Special Discounts for Bank Customers
Following the MoU signing, Citizens Bank cardholders, including privilege cardholders and mobile banking users, can now access attractive discounts on Whirlpool and KitchenAid products. This initiative intends to benefit customers directly by lowering the cost of high-quality home appliances. Moreover, it encourages customers to use digital banking services more frequently.
The bank believes that offering such discounts will motivate people to shift from cash payments to digital payments. Customers can find detailed information about the discounts on the bank’s official website. By doing so, the bank aims to increase awareness and adoption of digital financial services.
Driving Digital Transactions
Citizens Bank has been a pioneer in promoting digital banking in Nepal. It regularly introduces new features and services to make digital payments more convenient. For instance, the bank recently launched Nepal’s first virtual credit card called the “Citizens Fonepay Credit Card.” This card operates through Fonepay, a popular digital payment platform.
Additionally, the bank’s mobile banking app now allows users to apply for share subscriptions and obtain CRN numbers online. These features help customers save time and effort by enabling remote access to important financial services.
Furthermore, Citizens Bank introduced a unique cross-bank teller service. This service allows customers of other banks to visit Citizens Bank branches and withdraw cash by scanning a QR code. Such innovations highlight the bank’s commitment to enhancing digital payment infrastructure.
Award-Winning Performance
Citizens Bank recently won the prestigious international award, Bank of the Year 2024. This recognition reflects the bank’s success in adopting innovative banking technologies and delivering excellent customer service. The award has also boosted the bank’s reputation in the competitive Nepalese banking sector.
Winning this award has motivated the bank to continue expanding its digital services. It also strengthens its position as a leader in Nepal’s banking industry. As a result, Citizens Bank is expected to introduce more customer-friendly products shortly.
Wide Network and Customer Reach
Citizens Bank International Limited operates an extensive network throughout Nepal. The bank runs 200 branches across 61 districts. Additionally, it manages 168 ATMs, 3 extension counters, and 74 branchless banking units. Through this infrastructure, the bank serves more than 1.89 million customers.
This large network allows the bank to provide modern banking services even in remote areas. It also helps increase financial inclusion by reaching underbanked populations. The bank’s growing customer base reflects the trust and satisfaction of its clients.
Customer-Centric Approach
Citizens Bank focuses heavily on customer convenience. It continually improves its digital banking platforms to offer seamless services. The mobile banking app, for example, supports various transactions, including fund transfers, bill payments, and loan applications.
Moreover, the bank organizes special campaigns and promotions to encourage the use of digital channels. By giving discounts and rewards, it aims to reduce the reliance on cash. This strategy supports Nepal’s broader goal of moving towards a cashless economy.
Future Outlook
Looking ahead, Citizens Bank plans to strengthen its collaboration with other digital service providers. The partnership with Lomas Digital is just the beginning. The bank wants to create more such alliances to offer customers better deals and services.
In addition, Citizens Bank is working on expanding its digital product range. It aims to include more virtual payment options, lending solutions, and investment platforms. These efforts will help customers manage their finances easily and securely.
The bank’s commitment to innovation and quality service makes it a key player in Nepal’s banking sector. With ongoing developments, it is likely to continue growing its market share and customer base.
Conclusion
Citizens Bank International Limited has taken a significant step by partnering with Lomas Digital Pvt. Ltd. This collaboration offers special discounts on Whirlpool and KitchenAid products to the bank’s customers. More importantly, it promotes digital payments and banking services.
The bank’s recent achievements, including the Bank of the Year 2024 award and the launch of the virtual credit card, underline its leadership in the sector. With a wide network and customer-focused approach, Citizens Bank is well-positioned to support Nepal’s digital transformation in banking.
Customers now benefit from convenient digital banking solutions and exclusive offers. The bank’s continuous innovation promises a brighter future for its clients and the overall financial industry in Nepal.
For more: Citizens Bank Partners Lomas Digital