2nd September 2025, Kathmandu
City Express Money Transfer has unveiled a festive campaign titled “Yo Dashain-Tihar Ma City Express Ko Saath, Harek Hapta 1 Lakh,” to celebrate Nepal’s biggest festivals: Dashain, Tihar, and Chhath.
City Express Festive Offer
The campaign, which runs for nine consecutive weeks from September 1 to October 31, offers exciting rewards to customers sending money to Nepal from abroad. The grand prize is a weekly lucky draw for NPR 100,000.
Campaign Highlights and Mechanics
The central feature of this campaign is the weekly lucky draw, where one winner will be selected each week to receive a cash prize of NPR 100,000. The lucky draw process is designed to be completely fair and transparent, utilizing an electronic system to ensure impartiality. Importantly, City Express has explicitly stated that its employees will not be involved in the winner selection process, which protects the campaign’s integrity.
In addition to the main weekly prize, all customers who use the City Pay digital wallet for their transactions will be eligible for daily cashback offers. This not only adds more value for customers but also serves to promote the use of digital financial solutions in Nepal, which is a key area of expansion for the company. The campaign is open to all customers who receive money from abroad via City Express during the specified two-month period.
City Express: A Pillar of the Remittance Industry
With a legacy of 19 years in the remittance industry, City Express Money Transfer has established itself as a reliable and trustworthy brand among Nepali migrant workers and their families. Its extensive network, both within Nepal and internationally, has cemented its position as one of the most trusted money transfer brands in the country. The company has recently expanded its services by launching the City Pay Wallet, a digital platform that offers customers a wide range of financial services, from making online payments to receiving cashback and handling remittances. This move into the digital space reflects the company’s commitment to adapting to modern financial trends and providing convenient services to its customers.
The Importance of Remittance in Nepal’s Economy
Remittance is a cornerstone of Nepal’s economy, accounting for approximately 25% of the national GDP. Millions of Nepali citizens working abroad send their hard-earned money back home to support their families, especially during major festivals like Dashain and Tihar, when family expenses, travel, and shopping costs significantly increase. Remittance campaigns such as the one launched by City Express are not just promotional tools; they are a vital part of the relationship between remittance companies and their customers. These campaigns show a commitment to giving back to the community that sustains the remittance industry, making the money transfer process more rewarding and engaging for all parties involved.
The festive season is a time of enhanced financial activity and family reunions. By launching this campaign, City Express is tapping into this emotional and economic significance. The opportunity to win a substantial cash prize of NPR 100,000 or to receive daily cashback during a period of high expenditure is a significant benefit for families. This initiative is expected to strengthen the bond between City Express and its customer base while simultaneously encouraging the adoption of digital financial solutions, which contribute to a more formalized and transparent financial ecosystem in Nepal.
Conclusion
City Express Money Transfer’s festive campaign is a well-timed and well-designed initiative that offers a compelling blend of celebration, rewards, and digital convenience. The campaign, with its enticing weekly prize of NPR 100,000 and daily cashback offers, provides a powerful incentive for customers to use the company’s services during the Dashain, Tihar, and Chhath festivals. As a company with a strong history of serving the remittance needs of Nepali families, this campaign further solidifies City Express’s position as a customer-centric and innovative player in the remittance industry. It not only rewards the loyalty of its customers but also plays a part in promoting digital financial literacy and inclusion in the country.
For More: City Express Festive Offer