30th January 2024, Kathmandu
Coca-Cola, a prominent player in Nepal’s beverage industry, is joyously celebrating its 50-year milestone in the country (Coca-Cola 50 Years). Since its inception in 1973, Coca-Cola has become an inseparable part of Nepal’s social tapestry, contributing to countless celebrations and forging lasting connections. This article delves into the company’s remarkable journey, its impact on the Nepalese community, and the exciting ways in which consumers can join the celebration.
Historical Journey and Presence:
Having entered Nepal five decades ago, Coca-Cola has witnessed and actively participated in generations of festivities, from family gatherings to national events. With two manufacturing plants and over 1 Lakh retailer outlets nationwide, the company has played a vital role in the economic landscape of Nepal, providing direct and indirect employment to over 1000 people and touching the lives of more than 5000 individuals.
Messages from Key Figures:
Mr. NN Singh, Chairman of Bottlers Nepal Limited, commends the enduring commitment of the Coca-Cola Company to refresh the nation and make a difference. Ms. Chandrika Kalia, Head of Coca-Cola Nepal and Bhutan, expresses gratitude for the love the Nepali people have shown towards their portfolio of beverages, emphasizing the company’s commitment to improving lives.
Interactive Celebration:
To involve consumers in the festivities, Coca-Cola has introduced the “Coca-Cola 50 Years Quiz Time” on the Khalti app. Participants stand a chance to win exciting gift hampers by showcasing their knowledge about Coca-Cola.
Corporate Social Responsibility (CSR) Initiatives:
Coca-Cola’s impact on Nepal goes beyond being a beverage provider. The company has been a significant foreign investor, positively influencing the socio-economic growth of Nepal. Noteworthy initiatives include support during the 2015 earthquake and the “Stop the Spread” campaign during the COVID-19 pandemic. The article also highlights Coca-Cola’s engagement with the community through initiatives like Saksham, dedicated to empowering women for entrepreneurship, and the ‘Youth Dialogue’ program focusing on youth development.
The Coca-Cola Foundation’s Contributions:
The Coca-Cola Foundation plays a vital role in supporting transformative ideas and institutions in Nepal. Its focus areas include providing sustainable access to safe water, building climate resilience, promoting a circular economy, economic empowerment, and disaster response. The Foundation has collaborated with reputable international and local NGOs, contributing significantly to the well-being of affected communities.
Wide-ranging Portfolio and Future Prospects:
Over the years, Coca-Cola has expanded its portfolio beyond the trademark beverage, introducing brands like Fanta, Sprite, Kinley, and Charged. This diverse range offers Nepali consumers a variety of refreshing and hydrating options.
Coca-Cola 50 Years
As Coca-Cola celebrates its 50th anniversary in Nepal, the journey is not just a reflection of a successful business but a testament to the enduring bond between the brand and the people. Through its various initiatives and community-focused programs, Coca-Cola has become more than just a beverage; it is a symbol of shared joy, connection, and commitment to making a positive impact on the lives of the Nepalese people. Here’s to 50 years of refreshment and the promise of many more to come!