Crest Micro Life Holds Agent Orientation and Recognition Program in Hetauda
26th November 2025, Kathmandu
Crest Micro Life Insurance successfully hosted an Agent Orientation and Recognition Program in Hetauda on November 25, 2025, aimed at bolstering the morale and professional skills of its sales force.
Crest Micro Life Orientation
The event was a crucial step in strengthening agent engagement and driving the penetration of micro insurance services throughout the Hetauda region and its surrounding areas.
Program Highlights and Leadership Presence
The event was marked by the high-level participation of the company’s executive management and key departmental heads, underscoring the strategic importance of the agency channel.
Executive Attendance: The program was graced by the presence of Deputy Chief Executive Officer (DCEO) Abhijit K. C. and the company’s Marketing Head, Dinesh Khadka. Their attendance provided direct executive-level motivation and insight to the attending agents.
Local Management and Venue: The event was organized and conducted by Regional Head Ajay Phuyal and took place at the Famous Tas House Restaurant in Hetauda.
Agent Participation: The program saw strong attendance and active participation from agents based in Hetauda and the surrounding territories, facilitating a crucial dialogue between the field force and the management.
Recognition and Motivational Focus
A key component of the program was the formal recognition of the company’s top-performing agents, a strategy designed to foster a culture of excellence and commitment.
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Agent Recognition: Outstanding agents were formally honored for their exceptional performance and significant contributions to the company’s business growth. Such recognition is vital for boosting agent morale and creating internal role models for other agents.
Agent Feedback and Commitment: The attending agents actively shared their on-the-ground experiences, indicating that the program had successfully provided them with fresh motivation and enthusiasm. The recognized agents, in turn, pledged to contribute proactively to Crest Micro Life’s future plans and goals, creating a strong sense of ownership and accountability.
Strategic Market Insights and Direction
The leadership speeches focused heavily on the unique opportunities and responsibilities within the micro insurance market, providing the agents with the necessary strategic context for their work.
Crucial Role of Agents: DCEO Abhijit K. C. highlighted the crucial role of agents in promoting micro insurance. Unlike traditional life insurance, micro insurance products require greater local knowledge, trust, and proximity to the clients, making the agent the most important link in the value chain. Micro insurance is vital for poverty reduction as it protects low-income families from falling into debt when facing minor crises.
Market Potential and Planning: Marketing Head Dinesh Khadka provided an in-depth discussion on the substantial potential of the micro insurance market in Nepal. He also detailed the planning required at the agent level to effectively tap into this market. This typically involves strategies like group selling, frequent community engagement, and simplified product explanations for rural clients.
Micro Insurance Penetration: The micro insurance market, specifically in semi-urban and rural areas like those surrounding Hetauda, offers significant untapped potential. Agents are instrumental in educating communities about the importance of small, affordable premium plans that offer protection against risks such as life, health, and crop failure.
The successful organization of this event underscores Crest Micro Life Insurance’s commitment to strengthening agent engagement and leveraging its field force to drive the growth of micro insurance services in this important regional hub, aligning the efforts of its sales team with its broader corporate objectives.
For More: Crest Micro Life Orientation
