Cricket Funding Infrastructure Development
9th October 2025, Kathmandu
In a massive boost for Nepali cricket, Yeti Brewery has announced a spectacular financial pledge.
Cricket Funding Infrastructure Development
The company will award a whopping Rs. 1.02 crore if the national team successfully qualifies for the upcoming T20 World Cup.
This significant sum is strategically split into two equal parts: a direct reward for the players and a long-term investment in the sport’s future. Specifically, the team will receive Rs. 51 lakhs as a cash prize.
The other Rs. 51 lakhs will be dedicated to cricket funding infrastructure development across Nepal.
This commitment represents a major corporate step towards professionalizing the sport and building a sustainable foundation for future talent.
The Qualification Incentive: A Massive Financial Uplift
The prospect of qualifying for the T20 World Cup is now sweeter for the national team. Yeti Brewery’s pledge injects a significant amount of motivation and financial stability into the squad.
The national cricket team will directly benefit from a Rs. 51 lakh cash prize. This substantial reward recognizes the intense hard work, dedication, and sacrifice the players make.
Cash incentives of this magnitude are rare in Nepali sports, underscoring the importance of this commitment. A big reward helps establish a professional environment.
It encourages players to view cricket as a financially viable career path. This money can directly improve the lives of the athletes and their families.
Yeti Brewery, through its flagship brand, champions the national spirit. The company actively leverages the popular appeal of cricket to build its brand image while giving back to the sport.
This financial recognition validates the players’ efforts and significantly raises their morale ahead of the crucial qualifiers.
The sponsorship highlights a growing trend of corporate Nepal actively engaging with and supporting national sports.
Long-Term Vision: Investing in the Grassroots
The true long-term impact of the pledge lies in the second half of the fund. Dedicating Rs. 51 lakhs to cricket funding infrastructure development addresses the most critical need of Nepali cricket: lack of proper facilities.
Investing in infrastructure ensures that the support extends beyond the current senior squad. This money can be actively used for several vital projects:
- Training Facilities: Building and upgrading nets, practice pitches, and training centers in various provinces.
- Ground Development: Improving the playing surface, drainage, and seating capacity of existing cricket grounds.
- Equipment and Resources: Purchasing modern training equipment, including bowling machines and digital analysis tools, to help local coaches.
- Regional Academies: Supporting the establishment of regional cricket academies to identify and nurture young talent from the grassroots level.
This focus on infrastructure is an ICTFrame perspective—creating the necessary underlying systems for future growth. You cannot sustain success without proper pitches and training resources.
The lack of quality playing facilities has historically hampered player development outside the Kathmandu Valley. This specific pledge of Rs. 51 lakhs creates a crucial, dedicated fund.
This money can help decentralize the sport, ensuring talent from remote areas also receives exposure and quality training. By investing in the foundation, the private sector helps secure a brighter, more competitive future for Nepali cricket.
Corporate Social Responsibility and Sports
Yeti Brewery’s pledge sets a high benchmark for corporate social responsibility (CSR) in Nepali sports. The action actively demonstrates how private companies can meaningfully contribute to national pride projects.
A transparent and structured fund, split between immediate team rewards and long-term development, is an excellent model. Other corporations should actively replicate this dual approach.
Corporate support provides the stability that national sports bodies often struggle to maintain due to political or bureaucratic hurdles. This corporate intervention helps professionalize the management of sports resources.
Conclusion: A Game-Changer
Yeti Brewery’s massive Rs. 1.02 crore commitment for the T20 World Cup qualification is a game-changer.
It not only offers a powerful incentive to the current national team but also promises a significant boost to cricket funding infrastructure development.
This generous pledge provides the players with financial security and actively helps build the sustainable ecosystem that Nepali cricket desperately needs to compete successfully on the global stage for years to come.
Nepal’s corporate sector is finally stepping up, proving that corporate support is the essential ingredient for sporting success.