16th December 2020, Kathmandu
The traffic in e-commerce and sales in them goes hand in hand. More traffic leads to more sales of the products available on the site. So, to get more traffic is one of the top-priority of every e-commerce. Ranking at the top of search engines is what every e-commerce tries hard for.
Paid search can place the business at the top of the SERPs but just for a short period of time. Because long-term cost may not be sustainable. So, what can you do to rank at the top without paying? The answer is eCommerce SEO.
Yes, eCommerce SEO will help your business rank at the top without having to pay for it. Stay with us to know about SEO strategy for eCommerce websites. Here is an E-Commerce SEO guide to help you out.
1.Keyword research
The first step is to search those high-value search terms that your potential customers might be using. With the use of the right keyword, you can reach out to the relevant users which have high chances to convert. There are plenty of keyword research platforms. Some of them are Amazon Suggestions, SEMrush, and Keyword Tool Dominator.
2. Website Optimization
Website optimization helps to drive more traffic, increase conversions, and grow revenue. There are many techniques to optimize the website. Some of them are listed below.
- Use a better host for your eCommerce
- Optimize the size of images on the website
- Reduce the number of plugins
- Minimize the JavaScript and CSS files
- Use website caching
- Reduce the use of web fonts
3. Improve Page Speed
No one likes to sit around and wait for a site to load. The website which loads faster provides a good user experience. Page speed is also affecting your Google ranking. In order to rank on the top, the page speed of your website should be faster.
You can also check how fast your website is and if there any issues by using a free online tool like Pingdom Website Speed Test, or Google’s Page Speed Insights.
4. Website Architecture
The architecture of your eCommerce website should be simple so that every user finds it easy to use. If your website is based on the Content Management System (CMS), your work will be much easier. The website’s architecture directly affects the website’s performance.
The top eCommerce websites like WooCommerce, Shopify, or Magento use optimized stacks. These optimized stacks offer improved performance for eCommerce websites.
5. Optimize product pages
Product pages get your conversions. So, every eCommerce should focus on optimizing the product pages. You need to add information about the product on the product pages so that Google can find them. Optimizing the product pages includes image optimization, video, product name, customer reviews, and FAQ.
6. Use responsive design
Nowadays, most people use eCommerce sites on mobile. So, using a responsive design is a must for a better user experience. This also affects your ranking on Google as Google’s mobile-first index uses mobile-friendliness for ranking.
Wrapping Up
If you are planning to run an eCommerce business there are many legal procedures you need to follow. If you are searching a professional help, then Delta Law Firm can help you out. They provide various services like advisory, drafting, IP registration, entity registration, licensing, litigation, and many more.
They have a team of experts who can help you with all the legal requirements. You can visit their website deltalawfirm.com and contact them for further procedures.