26th September 2025, Kathmandu
Movie enthusiasts in Nepal can now rejoice as eSewa, one of the country’s leading mobile wallets, has officially partnered with QFX Cinemas, the nation’s premier multiplex chain, to offer a fully integrated digital ticketing service.
eSewa and QFX Partnership
Movie enthusiasts in Nepal can now rejoice as eSewa, one of the country’s leading mobile wallets, has officially partnered with QFX Cinemas, the nation’s premier multiplex chain, to offer a fully integrated digital ticketing service. Launched on Ashwin 10, 2082 (September 26, 2025), this collaboration allows customers to book QFX cinema tickets directly through the eSewa app, transforming the traditional movie-going experience. The new service is a significant step towards a more convenient, secure, and cashless entertainment industry in Nepal. The partnership eliminates the need for moviegoers to stand in long queues or navigate separate, cumbersome online portals, providing a seamless solution that fits perfectly with the fast-paced, digital-first lifestyle of modern Nepali consumers.
A Simplified, End-to-End Booking Process
The integration of QFX’s ticketing system directly into the eSewa app simplifies the entire process, from discovery to payment. Users can now:
- Browse Movies: Open the eSewa app and easily browse through the list of movies currently showing at all QFX locations.
- Select Showtime and Location: Choose their preferred cinema location and showtime with just a few taps.
- Reserve Seats: Select seats from an interactive, real-time seating chart, ensuring they get the best view in the house.
- Instant Payment: Pay for the tickets instantly using their eSewa balance or a linked bank account, eliminating the need for cash or credit cards.
- Digital Ticket: Once the payment is confirmed, a digital ticket with a secure QR code is generated and stored within the app, which can be scanned directly at the cinema entrance for a hassle-free entry.
This streamlined process not only saves time but also enhances the overall security of transactions, as all sensitive information is kept within the trusted eSewa platform. The partnership’s motto is to simplify the movie-going experience, and it achieves this by bringing all necessary steps into a single, user-friendly interface.
Perspectives from the Leaders
The collaboration has been welcomed by the leadership of both companies. Rabi Shakya, Chief Strategy Officer of eSewa, emphasized that the partnership is a key part of eSewa’s mission to simplify daily transactions for its users. He highlighted how this initiative aligns with Nepal’s broader “Digital Nepal” initiative, which aims to promote cashless payments and technology-driven services across all sectors. Similarly, QFX General Manager Tripti Giri noted that the primary goal of QFX is to provide the best cinema experience possible. By working with eSewa, the company can make the first step of that experience—ticket purchasing—easier and more efficient, thereby saving valuable time for customers.
Impact on the Entertainment and Digital Economy
This partnership is expected to have a significant positive impact on both the entertainment and digital sectors in Nepal. For the film industry, it provides a much-needed boost by making it easier for audiences to purchase tickets, which could lead to increased attendance, especially during blockbuster releases. For the digital economy, this integration reinforces eSewa’s position as an all-in-one lifestyle app. By adding a popular service like movie ticketing to its already comprehensive list of features, which includes bill payments, fund transfers, and mobile top-ups, eSewa is encouraging more users to adopt a cashless lifestyle. This also encourages other cinema chains and event organizers to explore similar digital partnerships, paving the way for a more integrated and technology-driven entertainment ecosystem. The move also benefits the tech-savvy youth and urban population who are already accustomed to using digital platforms for their daily needs, making the transition to digital movie ticketing a natural one.
For More: eSewa and QFX Partnership