eSewa Relaunches Popular “Re. 1 Game” with Big Prizes

19th November 2025, Kathmandu

eSewa, Nepal’s leading mobile wallet and online payment gateway, has officially announced the relaunch of its highly successful and popular promotional campaign, the “Re. 1 Game.”

eSewa Relaunches Re.1 Game

This campaign provides a unique opportunity for users to win substantial prizes by participating with a nominal entry fee of just one rupee, which is fully refunded. The promotional event is designed to boost user engagement and reward the platform’s extensive customer base.

Campaign Duration and Eligibility

The highly anticipated “Re. 1 Game” will run for approximately two months, providing ample time for users to maximize their chances of winning.

Campaign Period: The offer is valid from Kartik 17, 2082, to Poush 16, 2082 (a period typically corresponding to late October/mid-November to late December/mid-January).

Eligibility: The contest is open to all registered eSewa users. Crucially, the bank has mandated a regulatory requirement for prize eligibility: unverified users participating in the offer must complete their Know Your Customer (KYC) verification process to be eligible to claim any prize. This aligns with Nepal Rastra Bank (NRB) guidelines, which enforce KYC for high-value transactions and prize claims.

Exclusion: Employees of eSewa Pvt. Ltd. and the F1Soft Group of companies are strictly ineligible to be declared winners, ensuring the integrity and fairness of the lucky draw.

Prizes and Financial Mechanics

The campaign features a daily draw and a grand prize draw at the conclusion of the event, offering high-value technology and cash equivalents.

Grand Prizes (Bumper Winners)
There will be two primary lucky winners selected for the following major rewards:

High-Value Gadget: One winner will receive a high-end electronic device, such as an iPhone 17, Apple Watch, or Smart TV.

Wishlist Gift: A second grand prize winner will be eligible to select any prize of their choice worth up to Rs 1,00,000 (one lakh rupees). This could be a customized shopping spree, a specialized gadget, or any item that fits within the specified value limit. The amount is inclusive of VAT and other applicable charges, and any wish list exceeding this amount will be discarded.

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Daily Prizes

In addition to the bumper prizes, eSewa will reward a large number of users daily:

Daily Top-Up: 50 users will be randomly selected every day to receive a Rs 50 mobile top-up.

Financial Guarantee

The participation fee is fully guaranteed for all entrants: each entry requires a payment of Re. 1, which will be instantly refunded as cashback to the user’s eSewa wallet. This makes the participation effectively free of cost, removing any financial barrier to entry and enhancing the campaign’s appeal.

Participation Process and Rules

Participating in the “Re. 1 Game” is designed to be seamless and integrated directly within the eSewa mobile application.

Open the eSewa App: Users must first log in to their eSewa mobile application.

Select Prize: The user navigates to the Popular Services section and selects the prize they wish to try winning (e.g., iPhone 17 or Wishlist).

Register Entry: They then pay Re. 1 to register their entry for that specific prize.

A key rule for maximizing winning chances is that multiple entries are allowed. Users are encouraged to participate daily and enter for both prizes, as each entry increases their odds in the final draw.

The winners of the main prizes will be selected via a public, verifiable Facebook Live lucky draw event scheduled to take place within a week after the campaign concludes. Winners are responsible for submitting necessary documents (e.g., PAN card, government ID) and for paying the applicable windfall gain tax of 25% on the prize value as per the Income Tax Act of Nepal. The campaign is explicitly stated to be a promotional event and not considered gambling or lottery under prevailing Nepali law, solidifying its regulatory compliance.

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