How a Father’s Choice to Gift a Life Insurance Policy Is Shaping a New Trend in Nepal
10th August 2025, Kathmandu
In Nepal, the age-old tradition of celebrating milestones like pasni with lavish parties is giving way to a more thoughtful and long-term approach. More and more families are choosing to replace extravagant, one-day celebrations with gifts that offer lasting value: life insurance policies. This quiet but powerful trend reflects a growing financial awareness in Nepalese society, where the focus is shifting from short-lived displays of wealth to securing a stable future.
Gifting Asset Over Party
A recent and inspiring example of this shift comes from Pushparaj Ojha, a resident of Punarbas Municipality in Kanchanpur. For his son’s pasni, or rice-feeding ceremony, Ojha chose to bypass the customary lavish spending. Instead, he gifted his son a life insurance policy from Reliable Nepal Life Insurance. This decision wasn’t made on a whim. As the principal of Alankar Public School, Ojha is a strong advocate for financial security and risk management, a belief he has actively promoted both in his professional and personal life.
From the Classroom to the Home: A Commitment to Financial Literacy
Ojha’s commitment to the value of insurance is not limited to his own family. He is a well-known figure in his community for having previously insured the students of his school with term life insurance policies. This action demonstrates his deep-seated belief in the importance of protection and his dedication to spreading awareness about financial planning from an early age. His decision for his son’s pasni is a natural extension of this philosophy, proving that his belief in the power of insurance is a core value that guides his personal milestones as well.
The gift Ojha chose was the “Bal Sarbasulabh Jeevan Beema” (Child Comprehensive Life Insurance) policy, with a sum assured of NPR 1 million. This particular policy is an excellent example of a financial product that serves a dual purpose: it offers both a disciplined savings mechanism and crucial protection benefits. It’s a gift that will not only grow in value over time but also provide a financial safety net for his son’s future, covering potential risks for both the child and himself. This approach ensures that while the special occasion is celebrated, the child’s financial future is also being built.
The Long-Term Value of a Thoughtful Gift
During the policy handover ceremony, Ojha shared his perspective, explaining that while celebrations are momentary, financial planning creates a lasting legacy. “Celebrations last for a day, but financial planning lasts for years. This policy is my way of ensuring my child has a secure foundation,” he said. This statement perfectly captures the essence of the changing trend. It highlights a move from consumerism toward creating assets that provide security and peace of mind for the family.
The ceremony, held at Reliable Nepal Life Insurance’s IBRD branch, was attended by key company officials, including branch head Shankar Jaishi and senior agency manager Dal Bahadur Dhami. They praised Ojha for his forward-thinking approach, noting that such choices play a significant role in building a culture of financial awareness within Nepalese society.
Industry experts have been observing this shift closely. They attribute it to a broader societal trend toward practical, value-based spending. As financial literacy increases in Nepal, more people are recognizing that a life insurance policy is more than just a safeguard against uncertainty; it is a meaningful and powerful gift that appreciates over time.
A Growing Market for Child-Focused Insurance Products
Reliable Nepal Life Insurance, a key player in this evolving market, offers products specifically designed to meet this growing demand. The Bal Sarbasulabh Jeevan Beema policy, for example, is particularly appealing to parents who want to invest in their children’s future from an early age. These plans are expertly crafted to combine life coverage with a robust savings mechanism, ensuring that funds are available for crucial life milestones, such as higher education or starting a career.
By choosing a long-term financial asset over a short-lived extravagant party, families like the Ojhas are setting a powerful example for their community. This choice not only strengthens the culture of saving and financial protection but also aligns with a global movement toward responsible and sustainable financial behavior. As this trend continues to gain momentum, insurance companies like Reliable Nepal Life Insurance are well-positioned to meet the increased demand for innovative, family-oriented products that serve the needs of the modern Nepalese household.
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