Global IME Bank Offers 10% Cashback at SalesBerry

24th October 2025, Kathmandu

In a vibrant display of the evolving digital payment landscape in Nepal, Global IME Bank Limited has unveiled a compelling 10% cashback offer for customers shopping at one of the nation’s popular retail chains, SalesBerry.

Global IME Cashback at SalesBerry

This initiative, which provides a cashback of up to NPR 200, is a highly strategic move designed to reinforce the adoption and consistent use of bank cards, specifically the Global IME Bank Visa Debit/Credit Card, SCT Debit Card, and Global Sky Club Card, during the high-spending festive season of October 2025.

This partnership is a prime example of how financial institutions and major retailers are collaborating to create mutually beneficial incentives that ultimately benefit the customer and advance the national agenda of a less-cash economy. By offering a direct financial reward right at the point of sale (POS), the bank is tackling the crucial “last-mile” challenge of digital payments in the physical retail environment.

The Multi-Card Strategy: Promoting All Payment Rail

A key takeaway from the Global IME Bank campaign is its broad inclusivity, covering three distinct card networks: Visa, SCT (Smart Choice Technologies), and the co-branded Global Sky Club Card. This approach ensures that a maximum number of the bank’s diverse customer base can participate, regardless of their preferred card network or card type.

Visa Debit/Credit Cards: By including Visa, the bank promotes the use of the globally recognised payment giant, which offers superior security, reliability, and international acceptance—features that are paramount for both online transactions and large retail purchases.

SCT Debit Cards: The inclusion of SCT, a domestic card network, underscores Global IME Bank’s commitment to supporting national payment infrastructure. Promoting SCT helps to localise payment processing and strengthens the domestic banking ecosystem.

Global Sky Club Card: This card, co-branded with Yeti Airlines, adds an interesting layer of personalization. Cardholders who typically use this card for travel benefits are now incentivized to use it for everyday grocery and retail shopping, increasing their engagement with the bank’s broader product portfolio. This cross-promotion enhances the card’s overall value proposition beyond travel.

By ensuring all three platforms benefit from the cashback, the bank avoids fragmenting its user base, effectively channeling a large volume of festive spending through its POS terminals across all SalesBerry outlets. This drives up the total number of card transactions, which is a primary metric for the growth of digital payments in the banking sector.

Significance in Nepal’s Competitive Retail Sector

The retail sector, particularly the supermarket segment represented by major chains like SalesBerry, is a battleground for digital payments in Nepal. While the use of QR code payments and mobile banking has seen an astronomical rise—surging by over 36 percent in transaction volume during previous festive periods—card payments still hold significant relevance.

Supermarkets, with their higher average transaction values compared to street-side vendors, are ideal locations for promoting card usage. The 10% cashback acts as a compelling motivator that is immediately recognizable and highly valuable to the price-conscious consumer during the festive shopping spree, when household expenses for groceries, clothing, and gifts peak. Offers like this directly influence a customer’s choice of payment method at the checkout counter, potentially diverting sales away from cash or even competing QR payment options. Previous data has shown a clear consumer responsiveness to such discounts, with digital payments experiencing a massive surge due to attractive festive offers.

Furthermore, this campaign strengthens the indispensable bond between financial institutions and large retail chains. For SalesBerry, the partnership not only attracts Global IME Bank’s extensive customer base but also minimizes the hassle and risk associated with handling large volumes of cash, thereby increasing efficiency and reducing operational costs. For the bank, it translates into increased transaction fees, higher card activation rates, and a boost in brand visibility at high-traffic retail locations. This symbiotic relationship is crucial for building the necessary infrastructure for a secure and pervasive digital economy.

Driving Customer Habit and Financial Transparency

Beyond the immediate financial benefits, the cashback scheme is an instrument for behavioral change. The consistent offering of such rewards encourages customers to form a long-term habit of using their cards for daily purchases, not just for withdrawing cash at ATMs. This incremental shift from cash dependence is vital for the national economy.

Digital transactions, unlike cash payments, are immutable and traceable. This increased traceability has a direct positive impact on reducing the size of the shadow economy and improving the accuracy of tax reporting at the retail level, a key economic reform objective for Nepal. As consumers are incentivized to use digital means, they are inadvertently contributing to greater financial transparency and a more formalized economy. As the Global IME Bank initiative rolls out, it is not merely selling a product; it is selling a more convenient, rewarding, and transparent way to manage personal finance, positioning the bank as a leader in customer-centric digital innovation in the competitive Nepali banking sector.

For More: Global IME Cashback at SalesBerry