YouTube unveiled a new system $10 a month subscription plan in the US called Red which includes ad-free videos, new original series, movies from YouTube and unlimited music.
Google Red builds exits on music streaming services by providing ad-free access to YouTube programming which can download videos to the mobile device and play music in the background while using other apps.
Google play music services which cost $10 also to get access to Red.
YouTube chief business officer, Rober Kyncl said that it has significant evolution platform.
Red target YouTube wants to skip ads and to give them a chance to pass along some cash to their favorite video creator. This will share the new revenue. It has some streaming services like Hulu, Pandora, Spotify, and TuneIn offer ad-free as paid.
The planned launch on October 28, which includes exclusive access to new videos launching next year as YouTube Music essential services called as YouTube music.
A subscription eliminates ads from YouTube services and various platform except for YouTube kids apps which are separately operated.
Performer and comedian Lilly Singh said that YouTube helped for the creation of documentary of world tour called A trip to Unicorn Island.
YouTube intends for advertising revenue which remains core business, and executives say. It could take a while for the subscriber to grow significantly. Some original content will also be made available in non-subscriber.
Kyncl said that subscriber would bolster YouTube revenues of artists.
Red also helps to boost the ranks of Google play music subscriber. There is 20 million Spotify leader who is subscribing globally.
Tim cook said Technology conference that Apple music has 6.5 million paying subscribers.
YouTube is a part of Google which is created newly holding company Alphabet.