Haier Nepal Brand Ambassador: Legendary Cricketer Paras Khadka

9th February 2026, Kathmandu

In a significant move that bridges the world of sports and global technology, Haier, the world’s leading home appliance brand, has officially appointed Paras Khadka as its Brand Ambassador for Nepal.

Haier Nepal Brand Ambassador

Khadka, the legendary former captain of the Nepalese National Cricket Team and current Secretary of the Cricket Association of Nepal (CAN), signed the agreement with Sanjay Golchha, Director of Neoteric Nepal, the authorized distributor of Haier in the country.

A Partnership of Excellence

The collaboration marks a strategic step for Haier in Nepal. During the signing ceremony, Sanjay Golchha expressed his pride in the partnership, stating, “The Neoteric family feels honored to collaborate with a legendary figure like Paras Khadka. Together, we aim to march forward on a path of success, keeping our users at the center of everything we do.”

Paras Khadka also shared his excitement, noting that being associated with a globally recognized brand like Haier is a significant opportunity and a proud moment.

Haier: The Global Leader for 17 Consecutive Years

The partnership brings together a Nepalese sporting icon and a global powerhouse. According to data from Euromonitor International, Haier has maintained its position as the World’s No. 1 Home Appliance Brand for the past 17 years based on sales volume.

Haier’s dominance is reflected across several categories in the 2025 Euromonitor statistics:

Advertisement

Refrigerators: No. 1 for 18 consecutive years.

Washing Machines: No. 1 for 17 consecutive years.

Wine Coolers: No. 1 for 16 consecutive years.

Freezers: No. 1 for 15 consecutive years.

Commitment to Sports and Innovation

Haier has a long-standing history of investing in international sports, boasting long-term partnerships with world-class entities like Liverpool FC and the ATP Tour. By bringing Paras Khadka on board, Haier signals a deeper commitment to the Nepalese sporting landscape.

Neoteric Nepal remains dedicated to providing innovative solutions that cater to the evolving needs of Nepalese consumers, ensuring that Haier’s global standards of quality and technology are accessible nationwide.

For more: Haier Nepal Brand Ambassador