Hyundai EV Hybrid CNG
17th October 2025, Kathmandu
Hyundai EV Hybrid CNG Sales will dominate the Indian market portfolio by 2030.
Hyundai EV Hybrid CNG
Hyundai Motor India Limited (HMIL) recently revealed its ambitious long-term product and sustainability roadmap, aggressively targeting a near-quadrupling of its alternative powertrain share.
The company expects “eco-friendly powertrains,” which include electric vehicles (EV), hybrid, and compressed natural gas (CNG) cars, to account for a significant 53 percent of its total sales by the end of the decade.
This represents a monumental leap from just 14 percent in the fiscal year 2025. This strategy is not only about product expansion but also heavily relies on capturing the burgeoning demand from India’s young and rural customer segments.
The Path to 53 Percent: New Powertrain Strategy
HMIL has charted a clear course for this significant transition. The company plans to dramatically shift its sales mix away from conventional internal combustion engine (ICE) vehicles.
Currently, petrol and diesel models comprise 86 percent of Hyundai’s sales. The plan projects this share will drop sharply to 47 percent by FY2030 as the company rolls out cleaner alternatives.
Hyundai is actively expanding its offerings across all alternative powertrain segments. By 2030, the company intends to launch:
- Eight new hybrid models: This major hybrid offensive positions the technology as a crucial bridge to mass EV adoption, expanding the SUV lineup and opening new market segments.
- Three new EV models: These are critical to the push towards full electrification, with one model specifically designed for the Indian market.
- Three new CNG vehicles: Reinforcing the commitment to this popular fuel type, especially in mileage-conscious and fleet segments.
In total, this aggressive rollout forms part of a larger plan to introduce 26 products by 2030. This extensive pipeline includes completely new nameplates and major updates across its portfolio, reinforcing its market commitment.
Targeting the New Indian Customer
Hyundai’s strategy is deeply rooted in understanding the evolving Indian consumer base. The company recognizes a major shift in demographics and buying patterns.
Younger customers are driving the demand for feature-rich, safe, and technologically advanced vehicles. Data shows that 59 percent of Hyundai buyers are under the age of 40, reflecting a strong orientation towards a youthful demographic.
Furthermore, the share of first-time car buyers is rapidly increasing, projected to hit 40 percent in FY2026, up significantly from 29 percent in FY2022.
This segment is highly receptive to new technologies and stylish offerings, which Hyundai’s expanded EV and hybrid lineup aims to satisfy.
Deepening Rural Market Penetration
Rural markets emerge as another critical growth engine, contributing substantially to overall sales and dealer expansion.
Currently accounting for 23 percent of sales, rural India shows a high demand for SUVs, which make up 70 percent of sales in these regions.
Hyundai is addressing this market directly, with 48 percent of its dealer network now established in rural areas.
This inclusive growth strategy ensures that the new eco-friendly models reach a wider audience, positioning Hyundai strongly in all geographic segments.
Strengthening Market Position and Loyalty
Strong customer loyalty provides a solid foundation for this massive transition. Hyundai has successfully maintained high customer retention, with loyalty figures improving to 77 percent in 2025.
This unwavering trust highlights the success of Hyundai’s existing products and its focus on quality and service.
By offering a diverse range of powertrain options—spanning ICE, CNG, hybrid, and EV—Hyundai aims to cater to every buyer’s need and budget.
This comprehensive approach is designed to strengthen its market position, especially within the high-growth SUV segment, which is expected to dominate the portfolio.
The bold commitment to cleaner technologies through increased CNG sales and electrification clearly positions Hyundai to lead the future of mobility in India.
The company is actively executing a strategy that secures its long-term success in the dynamic Indian automotive landscape.
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