30th April 2025, Kathmandu
IME Life Insurance has partnered with Lumbini Cable Car Pvt. Ltd. to offer a new benefit for its stakeholders. The agreement allows policyholders, agents, and employees to receive a 20% discount on cable car tickets.
IME Life Lumbini Cable Car Discount
This collaboration reflects IME Life’s commitment to enhancing customer value and promoting domestic tourism.
Discount Details
Under the agreement, IME Life’s insured customers will receive a 20% discount when purchasing tickets at Lumbini Cable Car’s counter. To claim this benefit, customers must show their insurance policy using the IME Life Insurance mobile application. Likewise, company agents and staff can present their official identity cards to access the discount.
This discount is valid only for in-person purchases made at the Lumbini Cable Car ticket counter. Online bookings or third-party ticket sales do not qualify. The policy ensures a direct and secure verification process for eligible users.
Purpose of the Agreement
The collaboration aims to increase engagement with IME Life customers while promoting travel to a key religious site. Lumbini Cable Car leads visitors to the revered Ramgram Stupa, known as one of the relic sites of Lord Buddha. The cable car offers convenient access to this sacred destination and beautiful views along the way.
With this initiative, IME Life wants to strengthen its bond with its community and offer more than insurance coverage. It sees such partnerships as a way to create added value for its users. On the other hand, Lumbini Cable Car gains increased visibility and a broader audience through this alliance.
Enhancing Customer Experience
IME Life continues to focus on customer-centered programs. This partnership helps it stand out in Nepal’s insurance sector by connecting financial products with lifestyle benefits. It also supports the company’s broader strategy to boost brand loyalty and improve the insured experience beyond traditional services.
Lumbini Cable Car benefits too, as the discount encourages more visits, especially from insured individuals and their families. It also ties into the government’s ongoing efforts to encourage domestic tourism and religious travel.
Broader Impacts
This move sets an example of how the insurance industry can collaborate with the tourism and transport sectors. By offering practical benefits, such as travel discounts, companies like IME Life can build trust and engagement. It also shows how financial services and lifestyle sectors can work together for shared impact.
As Nepal’s economy and insurance industry grow, more companies are expected to follow similar paths. This partnership demonstrates a successful model of public-private collaboration that benefits both organizations and the general public.
In conclusion, the IME Life–Lumbini Cable Car partnership is more than a discount scheme. It’s a strategy to improve customer satisfaction, increase local tourism, and strengthen community relations. It marks another step forward for IME Life Insurance in making insurance more accessible, attractive, and rewarding for its members.
For more: IME Life Lumbini Cable Car Discount