inDrive Nepal to Launch 360° Campaign and Announce Brand Ambassador at Hotel Yak & Yeti

9th October 2025,  Kathmandu

The global mobility and urban services platform inDrive is set to host a special event in Kathmandu to unveil its inDrive 360° Campaign and announce the Brand Ambassador of inDrive Nepal.

inDrive Nepal 360° Campaign

The event will take place on October 10, 2025, at Hotel Yak & Yeti, Durbar Marg, starting at 5:00 PM sharp.

The launch marks a new chapter in inDrive’s journey in Nepal, reinforcing its core belief that “Your journey begins with your choice.”

This philosophy reflects the brand’s commitment to empowering users, allowing riders and drivers to negotiate fair fares directly, ensuring transparency and mutual benefit.

About inDrive 360° Campaign

The inDrive 360° Campaign is designed to highlight inDrive’s holistic approach to mobility, community engagement, and user empowerment.

It represents a full-circle vision of trust, choice, and innovation that redefines ride-hailing experiences across Nepal.

Brand Ambassador Announcement

Adding excitement to the occasion, inDrive Nepal will officially introduce its new Brand Ambassador, a well-known personality representing freedom of choice and fairness, the very values the brand stands for.

This collaboration aims to strengthen the emotional connection between inDrive and Nepali commuters.

Event Details

Date: 10th October 2025 (24th Ashoj 2082)

Time: 5:00 PM (Sharp)

Venue: Hotel Yak & Yeti, Durbar Marg, Kathmandu

The launch event is expected to bring together media representatives, influencers, business leaders, and members of Nepal’s growing ride-hailing community.

About inDrive

inDrive is a global mobility platform that challenges unfair practices in the transportation industry. Operating in over 700 cities worldwide, the company allows passengers and drivers to agree on fares directly, making it one of the most people-centric ride-hailing apps in the world.

inDrive Nepal story

InDrive’s story began far from Nepal, in the freezing city of Yakutsk, Russia, on New Year’s Eve in 2012. Temperatures had plummeted to -45°C (-49°F), and local taxi companies took advantage of the harsh winter by raising their fares dramatically, leaving residents stranded in the cold.

In response, the people of Yakutsk stood together against this unfair practice. Using social media, they began coordinating rides among themselves—finding drivers, offering seats, and agreeing on fair prices directly. This simple act of community fairness and trust soon evolved into something much larger: the creation of inDrive, a mobility platform built on the principle of freedom of choice.

Today, that same spirit lives on in inDrive Nepal, where the app empowers both riders and drivers to negotiate their fares directly, ensuring transparency, respect, and mutual benefit. InDrive challenges traditional ride-hailing norms by putting decision-making power back into the hands of the people.

In a rapidly growing urban landscape like Kathmandu, inDrive Nepal offers more than just a ride it represents a movement toward fairness, empowerment, and inclusivity. Whether you’re commuting to work, heading home for the holidays, or exploring the beautiful valleys of Nepal, inDrive gives you the freedom to choose what feels right for you.

From a small act of solidarity in the icy streets of Yakutsk to a global platform transforming urban mobility across 700+ cities, inDrive continues to redefine transportation. And in Nepal, it’s driving forward with a clear message, your journey begins with your choice.

For more: inDrive Nepal 360° Campaign