inDrive Nepal Launches “Your Journey Begins With Your Choice” Campaign with Swastima Khadka, Championing Fair Fares & Transparency

10th November 2025, Kathmandu

inDrive, the global mobility and urban services platform, has launched a new campaign in Nepal titled “Your Journey Begins With Your Choice,” highlighting the company’s core belief in freedom of choice, fairness, and transparency for everyone.

inDrive Your Journey Begins

The campaign embodies inDrive’s unique peer-to-peer (P2P) model, making it the most transparent ride-hailing model globally.

Unlike conventional platforms, inDrive fosters mutual empowerment by giving both passengers and drivers the freedom to negotiate fares and make informed choices.

Passengers benefit from being able to negotiate their own fare and select their preferred driver, while also enjoying access to in-app safety features and community support initiatives.

This distinctive approach ensures equality, respect, and mutual decision-making, putting freedom of choice at the heart of every ride. The campaign builds on inDrive’s core philosophy of empowering people to take control of their journey.

Through the inDrive app, passengers can offer their own fare or choose from multiple driver offers based on vehicle model, driver rating, and arrival time, ensuring full transparency and control for both parties.

Featuring Ms. Swastima Khadka as the face of the campaign, inDrive aims to deepen its connection with Nepali audiences, especially the youth who value independence, authenticity, and empowerment.

The message “Your Journey Begins With Your Choice” reinforces inDrive’s mission to put people first and foster a community-driven platform grounded in fairness and freedom.

Rita Pokharel, Nepal Country Representative, inDrive, said: “Our campaign, ‘Your Journey Begins With Your Choice,’ reflects inDrive’s core values of freedom, equality, and community.

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We believe every journey should begin with empowerment and transparency, where both passengers and drivers have an equal say. inDrive has always believed in empowering communities by giving them real freedom of choice.

Through this campaign, we reaffirm our commitment to fair mobility and transparency.

We want every passenger and driver in Nepal to feel that their choices truly matter.”

With this campaign, inDrive continues to redefine urban mobility in Nepal, creating a platform where freedom, fairness, and community drive every journey.

About inDrive

inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 360 million times and has been named the second most downloaded mobility app for the third consecutive year.

In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm.

inDrive operates in 888 cities in 48 countries. Driven by its mission of challenging injustice, the company is committed to having a positive impact on the lives of one billion people by 2030.

It pursues this goal through both its core business, which supports local communities via a fair pricing model, and its impact programs.

For more: inDrive Your Journey Begins