Reaching for New Heights: Manang Air Rebrands as ‘Basecamp’ After 27 Years

Manang Air Rebranding

4th August 2025, Kathmandu

A familiar name in Nepal’s skies is set to take on a new identity. Manang Air, a cornerstone of the country’s helicopter services for nearly three decades, has officially rebranded as ‘Basecamp’.

Manang Air Rebranding

This significant change, announced by Chairman Rajendra Malla, marks the beginning of a new chapter for the company, which has been operational since its establishment in 1997.

For 27 years, Manang Air has been a vital link for travelers, trekkers, and communities in the Himalayan regions. The company has played a crucial role in tourism, as well as conducting critical search, rescue, and emergency operations across the country.

The decision to change a brand name with such a long-standing history was not an easy one, as Chairman Malla acknowledged. “Leaving behind a brand that has been running for decades and flying under a new name was not easy for us,” he stated. “But with the vision of expanding our services, we chose the name Basecamp.”

The strategic choice of ‘Basecamp’ is rooted in a desire for a more universal and inclusive brand identity. Malla explained that the name ‘Manang’ was too closely tied to a specific district and a single community.

This narrow association didn’t align with the company’s broader operational scope. In contrast, ‘Basecamp’ is a term familiar to everyone involved in Himalayan expeditions.

“Since most Himalayan flights are often linked to reaching base camps, we wanted a name that would feel natural and convenient for all,” Malla added.

This strategic rebranding aims to connect with a wider audience, both domestic and international, by using a name that is universally understood and aspirational.

The rebranding also comes at a time when the company is recovering from a challenging period. In the span of just three months in late 2023 (Ashwin 2080), Manang Air experienced two separate helicopter accidents.

Following these incidents, the Civil Aviation Authority of Nepal (CAAN) temporarily suspended the company’s Air Operator’s Certificate (AOC). While Manang Air has since resumed operations with its two helicopters, the incidents created a significant negative perception in the public and tourism sectors.

When asked about the timing of the rebranding, Malla was quick to clarify that the decision was not solely about erasing the “scars of past accidents.” He emphasized that the primary motivation was to create a brand that resonates better with everyone.

However, it’s widely believed within the tourism industry that the move is, in part, a strategic maneuver to counter the negative association that the name ‘Manang’ had increasingly developed in public discourse. The new name, ‘Basecamp,’ offers a fresh start and a way to rebuild trust and confidence with customers.

Despite the recent setbacks, the company is showing a strong commitment to growth and expansion. Manang Air has ambitious plans to invest nearly one billion rupees to acquire three new helicopters.

While the company is currently operating with two aircraft, Chairman Malla confirmed that preparations are underway to add another helicopter next year, contingent on the business performance in the current fiscal year.

This planned investment signals a confident outlook for the future and a determination to strengthen its position in the competitive Nepali aviation sector.

The rebranding of Manang Air is not an isolated event in the history of Nepali aviation. A similar precedent was set when Simrik Air was sold to Rajendra Shakya’s Guna Group and subsequently renamed Guna Air.

While the airline initially operated under the new brand, it eventually reverted to its original name, Simrik Air, after a change in ownership. This past event highlights the dynamic nature of brand identity within the industry.

As Basecamp takes to the skies, it carries with it the legacy of Manang Air while forging a new path. This rebranding is more than just a name change; it is a strategic repositioning aimed at broadening its appeal, overcoming past challenges, and reaffirming its commitment to serving Nepal’s aviation needs for years to come.

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