Maruti Suzuki Launches New SUV “Victoris” on September 3, Set to Rival Hyundai Creta

3rd September 2025, Kathmandu

In a major move to strengthen its presence in India’s highly competitive mid-size SUV segment, Maruti Suzuki has officially launched its much-anticipated new vehicle, the “Victoris.”

Maruti Suzuki Victoris Launch

The new model, previously known by the codename Y-17 and speculated to be called the Escudo, was unveiled today, September 3, 2025, during a high-profile launch event.

The Victoris is strategically positioned to slot between the popular Brezza and the premium Grand Vitara, aiming to capture a significant share of the market currently dominated by rivals like the Hyundai Creta and Kia Seltos.

The Victoris is built on Suzuki’s advanced Global-C platform, which is also the foundation for the Grand Vitara. This platform sharing not only helps in optimizing production costs but also ensures a robust and well-engineered vehicle.

With a length of 4,345 mm, the Victoris is designed to offer superior interior space and a commanding road presence, making it a compelling option for family buyers and urban adventurers alike.

Engine and Powertrain Options

Maruti Suzuki is offering the Victoris with a versatile range of powertrain options, providing customers with choices that cater to different driving needs and preferences.

• 1.5L Naturally Aspirated Petrol Engine: This engine delivers a healthy 103 PS of power and 139 Nm of torque. It is available with both a 5-speed manual and a 6-speed automatic transmission, offering a smooth and reliable driving experience.
• 1.5L Strong Hybrid Powertrain: A key highlight of the Victoris is the inclusion of a strong hybrid system. This advanced powertrain offers a combined output of 115.5 PS, promising exceptional fuel efficiency and a more eco-friendly ride. The strong hybrid variant, paired with an e-CVT, is a direct challenge to the likes of the Hyundai Creta’s hybrid offerings.
• CNG Variant: Continuing Maruti Suzuki’s commitment to alternative fuels, the Victoris is also expected to be available in a CNG variant. This option will be powered by the same 1.5L engine, producing 88 PS in CNG mode, making it an economical choice for customers seeking lower running costs. This variant is particularly significant as it is reported to feature an underbody CNG tank, a first for a Maruti Suzuki vehicle, which will help in retaining valuable boot space.

Design, Features, and Safety

The design of the Victoris is expected to be a blend of rugged SUV aesthetics and modern, premium elements. Spy shots and teasers hinted at a fresh fascia with unique LED DRLs and a sophisticated rear design.

The cabin is anticipated to be loaded with features that enhance comfort, convenience, and technology. These may include a large touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a digital instrument cluster, ventilated front seats, and a panoramic sunroof.

On the safety front, the Victoris is poised to be a game-changer for Maruti Suzuki. The company has focused on providing a high level of safety, which is a key deciding factor for many buyers today.

The new SUV is expected to come with features like a 360-degree camera and, notably, a Level 2 ADAS (Advanced Driver Assistance System) suite, a first for a Maruti Suzuki model.

With a strong build and a comprehensive safety package, the Victoris is expected to achieve a high score in the Bharat NCAP safety ratings.

Positioning and Market Impact

The Victoris will be sold through Maruti Suzuki’s expansive Arena dealership network, making it more accessible to a wider audience, including customers in smaller towns and rural areas.

By positioning the Victoris between the Brezza and the Grand Vitara, Maruti aims to offer a compelling product for customers looking to upgrade from smaller SUVs or hatchbacks without venturing into the premium Nexa segment.

This strategic launch during the festive season is expected to generate significant sales momentum and help Maruti Suzuki reinforce its dominance in the Indian automotive market.

The Victoris is set to face off against established segment leaders, including the Hyundai Creta, Kia Seltos, Skoda Kushaq, and Volkswagen Taigun.

With its combination of a stylish design, versatile powertrain options, and a rich feature list at a competitive price, the Victoris is well-equipped to shake up the mid-size SUV segment and become another blockbuster for the automotive giant.

For more: Maruti Suzuki Victoris Launch