29th August 2025, Kathmandu
In a bold move that signals a major shift in its global strategy, the British-born, China-owned automaker MG has announced an ambitious plan to launch 13 new electric vehicles worldwide within the next two years.
MG Electric Vehicles
The announcement, made by MG’s General Manager, Chen Kui, underscores a significant commitment to New Energy Vehicles (NEVs) and positions the brand as a formidable force in the rapidly evolving automotive landscape.
This massive expansion is backed by a substantial investment of 10 billion yuan, approximately $1.4 billion USD, from its parent company, SAIC.
This capital injection will fuel the development of a diverse range of eco-friendly vehicles, including Battery Electric Vehicles (BEVs), Range Extenders, and Plug-in Hybrids (PHEVs). The strategy aims to not only cater to the growing demand for sustainable mobility but also to showcase MG’s technological prowess and innovative spirit on a global stage.
Beyond Affordability: A Focus on Technology and Innovation
While MG has long been recognized for its affordable and value-driven offerings, the new initiative is poised to redefine the brand’s identity. The upcoming models will serve as a canvas for cutting-edge technology and innovation.
A key part of this vision is the strategic partnerships MG has forged with leading tech firms. The company has teamed up with telecommunications giant Oppo to develop advanced vehicle connectivity solutions, including an in-car smart system.
This collaboration is expected to create a seamless, integrated digital experience for drivers, allowing for features like smartphone-to-car integration, voice commands, and app mirroring.
Moreover, MG is at the forefront of battery technology. The company has announced a partnership with a semi-solid-state battery tech company, signaling a move towards more efficient and safer power sources for its electric fleet.
This innovative battery technology, which is being debuted in a new version of the popular MG4 electric hatchback, offers significant advantages, including improved cold-weather performance and enhanced safety features.
This focus on next-generation battery solutions is a crucial step in addressing consumer concerns about range anxiety and charging times, further solidifying MG’s commitment to building a sustainable and future-proof portfolio.
Leveraging SAIC’s Strengths for a Global Push
The new strategy is a testament to the synergy between MG and its parent company, SAIC. While MG’s petrol-powered cars continue to see strong demand, particularly in its home market of China, the brand is leveraging SAIC’s robust technology platforms and extensive supply chains to accelerate its NEV development.
SAIC’s deep involvement in joint EV projects with global players further bolsters MG’s access to cutting-edge research and development. This strategic leverage allows MG to develop high-quality, technologically advanced electric vehicles at an accelerated pace, giving it a competitive edge in the crowded global market.
The first product to align with this ambitious new direction is the latest iteration of the MG4. This popular hatchback, which has already garnered significant attention and pre-orders, is being officially launched on August 29.
The new MG4 is not just a refreshed model; it is the first tangible result of the brand’s new strategy, featuring the advanced semi-solid-state battery and the collaborative Oppo-powered infotainment system. Its launch marks the beginning of what promises to be a transformative two years for MG.
Aiming for Global Leadership
With its roots in the UK and its operational base in China, MG has a unique global footprint. The company’s goal is not merely to participate in the electric vehicle revolution but to become a leading global Chinese new energy brand.
The investment in new models, the partnerships with tech innovators like Oppo, and the focus on advanced battery technology all point to a singular objective: to dominate the international NEV market.
This aggressive strategy demonstrates MG’s confidence in its ability to compete with established EV players and to capture a significant market share by offering a blend of affordability, technology, and performance.
As the automotive industry continues its rapid transition to electric mobility, MG’s announcement stands out as a clear statement of intent.
The brand is no longer just a budget-friendly option; it is a serious contender for the future of transportation. With 13 new vehicles in the pipeline and a substantial investment in innovation, MG is on a fast track to becoming a global leader in the electric vehicle space.
For more: MG Electric Vehicles