Mountain Dew Summer Campaign 2024: Anoop Bikram Shahi Champions ‘Darr Ke Aage Jeet Hai’ Motto with Thrilling Stunts

Mountain Dew Summer
Share It On:

21st March 2024, Kathmandu

Engaging narrative and thrilling stunts promise an unforgettable experience for consumers (Mountain Dew Summer Campaign).

Urging consumers to transcend their fears and instill resilience, Mountain Dew®, today, launched a dynamic and captivating summer campaign.

The campaign features brand ambassador Anoop Bikram Shahi, emphasizing Mountain Dew®’s long-standing philosophy of ‘Darr Ke Aage Jeet Hai’. The high-octane campaign is accompanied by a riveting TVC, featuring thrilling stunts and a compelling storyline that will leave consumers on the edge of their seats.

The gripping film unfolds with a tornado tearing through a warehouse, while a group of friends, blissfully unaware, enjoy their camping trip.

Enters Anoop Bikram Shahi who, through his binoculars, spots the fast-approaching tornado and a friend trapped in its path. Undeterred by the raging tornado, fire, and debris, Shahi empowered by a sip of Mountain Dew®, bravely rescues his friend and redirects the tornado’s course with daring stunts.

The jaw-dropping conclusion reinforces Mountain Dew®’s mantra of ‘Darr Ko agadi Jeet Cha.’ The stunning visuals are punctuated by powerful SFX and an inspiring song in the voice of the popular Nepali singer-songwriter Dharmendra Sewan.

Mountain Dew Summer Campaign

Speaking on the campaign, Anuj Goyal, Associate Director, Nepal Region, PepsiCo, said, “We are elated to bring back Mountain Dew’s iconic slogan, ‘Darr Ko agadi Jeet Cha” with an exhilarating summer campaign featuring Anoop Bikram Shahi. We are confident that the gripping storyline and adrenaline-pumping stunts in the TVC will connect with the Nepali youth, instilling fearlessness and reinforcing Mountain Dew as their go-to beverage this summer.

Commenting on the campaign, brand ambassador Anoop Bikram Shahi, said, “It’s truly an honor to partner with Mountain Dew and embody their ‘Darr Ko agadi Jeet Cha’ mantra for yet another season.

Filming Mountain Dew’s action-packed sequences fills me with an incredible rush of adrenaline that perfectly aligns with my personality. As always, I’m excited to share this journey with the youth of Nepal, inspiring them to push beyond their fears and embrace victory.

The new Mountain Dew® campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.


Share It On:

Recent Posts

Thai Air Asia’s Dual Airport Operations: A Win For Nepal’s Tourism and Economy

Thai Air Asia’s Dual Airport Operations: A Win For Nepal’s

Share It On:5th November 2024, Kathmandu Thai Air Asia has officially resumed its flights at Tribhuvan International Airport (TIA), Kathmandu,

Student Entrepreneurs Gathering Nepal: Empowering Young Minds to Launch Innovative Startups

Student Entrepreneurs Gathering Nepal: Empowering Young Minds to Launch Innovative

Share It On:5th November 2024, Kathmandu The upcoming Student Entrepreneurs Gathering Nepal will be a groundbreaking event dedicated to empowering

Hong Kong’s Green Solution: Evolve™ for Sustainable Pest Management

Hong Kong’s Green Solution: Evolve™ for Sustainable Pest Management

Share It On:4th November 2024, Kathmandu As Hong Kong grapples with an escalating rodent population, a groundbreaking, eco-friendly solution has

Why Enterprise Search is Challenging: Navigating the Road to Workplace Search Success

Why Enterprise Search is Challenging: Navigating the Road to Workplace

Share It On:4th November 2024, Kathmandu As businesses move towards knowledge automation, enterprise search is emerging as a vital tool

XTransfer Captivates Audiences at Hong Kong FinTech Week 2024: Leading the Future of Cross-Border Trade Payments for SMEs

XTransfer Captivates Audiences at Hong Kong FinTech Week 2024: Leading

Share It On:4th November 2024, Kathmandu XTransfer, the world’s leading, and China’s top B2B cross-border trade payment platform, made a

West Indies Cricketer Chadwick Walton Signs For Karnali Yaks

West Indies Cricketer Chadwick Walton Signs For Karnali Yaks

Share It On:4th November 2024, Kathmandu Karnali Yaks has made headlines by signing popular West Indies cricketer Chadwick Walton for