21st March 2024, Kathmandu
Engaging narrative and thrilling stunts promise an unforgettable experience for consumers (Mountain Dew Summer Campaign).
Urging consumers to transcend their fears and instill resilience, Mountain Dew®, today, launched a dynamic and captivating summer campaign.
The campaign features brand ambassador Anoop Bikram Shahi, emphasizing Mountain Dew®’s long-standing philosophy of ‘Darr Ke Aage Jeet Hai’. The high-octane campaign is accompanied by a riveting TVC, featuring thrilling stunts and a compelling storyline that will leave consumers on the edge of their seats.
The gripping film unfolds with a tornado tearing through a warehouse, while a group of friends, blissfully unaware, enjoy their camping trip.
Enters Anoop Bikram Shahi who, through his binoculars, spots the fast-approaching tornado and a friend trapped in its path. Undeterred by the raging tornado, fire, and debris, Shahi empowered by a sip of Mountain Dew®, bravely rescues his friend and redirects the tornado’s course with daring stunts.
The jaw-dropping conclusion reinforces Mountain Dew®’s mantra of ‘Darr Ko agadi Jeet Cha.’ The stunning visuals are punctuated by powerful SFX and an inspiring song in the voice of the popular Nepali singer-songwriter Dharmendra Sewan.
Mountain Dew Summer Campaign
Speaking on the campaign, Anuj Goyal, Associate Director, Nepal Region, PepsiCo, said, “We are elated to bring back Mountain Dew’s iconic slogan, ‘Darr Ko agadi Jeet Cha” with an exhilarating summer campaign featuring Anoop Bikram Shahi. We are confident that the gripping storyline and adrenaline-pumping stunts in the TVC will connect with the Nepali youth, instilling fearlessness and reinforcing Mountain Dew as their go-to beverage this summer.
Commenting on the campaign, brand ambassador Anoop Bikram Shahi, said, “It’s truly an honor to partner with Mountain Dew and embody their ‘Darr Ko agadi Jeet Cha’ mantra for yet another season.
Filming Mountain Dew’s action-packed sequences fills me with an incredible rush of adrenaline that perfectly aligns with my personality. As always, I’m excited to share this journey with the youth of Nepal, inspiring them to push beyond their fears and embrace victory.
The new Mountain Dew® campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Mountain Dew® is available in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms.