Nepal Bank Launches Digital Awareness Push to Boost Financial Literacy

Nepal Bank Digital Awareness

21st November 2025, Kathmandu

Nepal Bank Limited, the first bank of Nepal, has significantly intensified its Nepal Bank Digital Awareness Campaign across the nation.

Nepal Bank Digital Awareness

This major initiative directly addresses the critical need to boost digital financial literacy among its vast customer base and the general public.

The bank is actively using multiple channels, including social media platforms like TikTok and YouTube, alongside traditional outreach, to educate users on the security and convenience of modern banking services. This campaign promotes the safe and effective use of digital financial products, aligning with the national goal of a ‘Digital Nepal’.

The Imperative for Digital Literacy

Digital transformation is rapidly changing Nepal’s financial landscape. While digital banking offers unparalleled convenience—allowing transactions anytime, anywhere—it also introduces new risks, particularly from cyber fraud and social engineering.

Nepal Bank recognizes that a major barrier to widespread digital adoption is often a lack of confidence or knowledge. By launching this extensive campaign, the bank aims to empower customers with the necessary skills to navigate the digital world securely. They believe an informed customer makes a protected customer.

Key Objectives of the Initiative

The digital awareness drive centers around several core objectives. First, the bank seeks to increase the adoption rate of its digital channels, such as mobile banking, internet banking, and QR payment systems. Second, and crucially, they work to enhance security awareness.

The campaign prominently features tips on safeguarding personal information, identifying phishing attempts, and ensuring secure password practices.

Finally, the initiative strives to bridge the digital divide, making banking services more accessible to rural and underserved populations. This is a core part of its mandate as a bank with strong government presence.

• Promoting Secure Transactions: Educating on best practices for using digital wallets and cards.

• Fraud Prevention: Highlighting common cyber scams and how to avoid them.

• Digital Channel Utility: Showcasing the convenience of mobile and internet banking.

• Accessibility: Making digital banking concepts simple for all age groups and backgrounds.

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Multi-Platform Outreach Strategy

Nepal Bank is employing a dynamic, multi-platform approach to reach the maximum number of people. The use of modern, engaging platforms reflects a strategic move to connect with younger, digitally savvy demographics, while also providing easily digestible content for all users.

The bank’s official presence on platforms like TikTok and YouTube allows it to deploy short, impactful video content explaining complex financial topics in simple, visual ways.

This digital push is complemented by:

Toll-Free Support: The bank actively provides a dedicated Toll-Free Number (16600137373) for customer queries and guidance related to digital services. This ensures a human touchpoint for users needing assistance.

Website and Email: Detailed information, guides, and FAQs are available on the official website, with inquiries also welcomed at [email protected].

Physical Outreach: While digital is key, the bank also leverages its extensive branch network across 72 districts for in-person awareness programs, often targeting students and local communities, as seen in past initiatives across different provinces.

The Role of Technology in Financial Inclusion

Nepal Bank understands that technology is the engine of financial inclusion. The accessibility of mobile phones has made it possible to bring banking services to remote areas where establishing a physical branch may be impractical.

By fostering a high level of digital awareness through this ongoing campaign, the bank empowers citizens to become active participants in the digital economy.

Every successful transaction performed via a digital channel is a step towards a more efficient and inclusive financial ecosystem. Nepal Bank Digital Awareness Campaign plays a vital part in building trust in these new technologies.

Future Outlook

The bank’s continuous focus on digital transformation is evident through this campaign. By constantly updating its digital offerings and proactively educating its customers, Nepal Bank Limited cements its position as a forward-thinking institution.

They are not merely offering products; they are providing the knowledge needed for customers to use them confidently and securely.

Customers and stakeholders are encouraged to utilize the campaign resources and the direct support channels for a seamless transition into the digital banking future.

For more: Nepal Bank Digital Awareness