19th May 2025, Kathmandu
The World Health Organization (WHO) has recognized Nepal’s Ministry of Health and Population with the Director-General’s Special Award. This honor was presented during the 79th World Health Assembly in Geneva. The award highlights Nepal’s exceptional work in tobacco control policies.
Nepal Tobacco Control WHO Award
WHO Director-General Dr. Tedros Adhanom Ghebreyesus handed over the award to Health Minister Pradip Paudel. The ceremony took place in the presence of international health leaders and government delegates.
Strong Stand Against Tobacco
Nepal received the award for introducing a strict policy to fight tobacco use. Recently, Minister Paudel made a major decision to enforce 100% graphic health warnings on all tobacco product packaging. These warnings must appear on both the front and back sides.
The rule aims to reduce tobacco use by increasing public awareness about its dangers. Health experts say these bold labels will help discourage tobacco use, especially among young people.
WHO called this decision an outstanding contribution to global health. According to the organization, few countries in South Asia have adopted such strong laws.
Annual Recognition on a Global Stage
WHO gives this award every year to individuals or institutions that make notable progress in tobacco control. In 2025, Nepal’s Health Ministry stood out among global contenders.
The award coincided with World No Tobacco Day, observed each year on May 31. WHO uses the day to promote policies that reduce tobacco use and prevent tobacco-related diseases.
This year, the theme focused on protecting public health through bold government actions. Nepal’s new regulation aligned perfectly with the campaign’s goal.
Minister Paudel’s Leadership
Health Minister Pradeep Paudel led the ministry’s tobacco control strategy. His decision to require 100% warning coverage marks a major policy shift. Earlier, health warnings on tobacco packs covered only part of the packaging and were often ignored.
Now, manufacturers must include clear graphic warnings that are easy to see. These images will warn consumers about diseases linked to tobacco, including cancer and heart disease.
Speaking at the WHO ceremony, Paudel said:
“This award is a recognition of Nepal’s dedication to public health. We will continue our efforts to protect our people, especially our youth, from the harmful effects of tobacco.”
Impact Beyond Borders
Global health leaders have praised Nepal’s move. WHO officials believe this decision will encourage other countries to take similar actions. Many South Asian nations are still behind in enforcing graphic warning policies.
Dr. Tedros stated,
“Nepal has taken a courageous and necessary step. The country’s commitment to saving lives is clear.”
Public health organizations in Nepal, including NCD Alliance Nepal and Action Nepal, also expressed support. They believe this move will save lives and reduce the healthcare burden from tobacco-related illnesses.
Public Health Gains Expected
Tobacco remains one of the leading causes of preventable death in Nepal. According to health data, a large number of adults and teens still use cigarettes and smokeless tobacco.
Experts believe that clear warning labels can play a big role in reducing consumption. Studies from other countries show that large graphic warnings make users think twice before buying tobacco products.
Dr. Ramesh Adhikari, a public health specialist, said:
“This policy will shift how people see tobacco. Graphic warnings are powerful. They deliver a message that words alone cannot.”
Enforcement Will Be Key
The success of the policy will depend on strong enforcement. The Ministry has said it will work closely with provincial offices, local governments, and law enforcement. Regular inspections and legal actions will be part of the implementation plan.
In addition, the Ministry plans to launch awareness campaigns. These will educate the public on the risks of tobacco and the reasons behind the new regulation.
Minister Paudel also stressed the importance of collaboration with civil society and the media.
“We need everyone’s support to make this change successful. It’s a team effort,” he said.
Regional Leadership on Tobacco Policy
With this award, Nepal becomes a regional leader in tobacco control. Few neighboring countries have adopted full front-and-back warnings. Nepal’s policy sets a new standard for tobacco regulation in South Asia.
This is not the first time Nepal has taken a strong step in public health. In the past, the country introduced bans on tobacco advertising and smoking in public places. The new packaging rule strengthens Nepal’s position as a country committed to public health.
Conclusion: A Step Towards a Healthier Future
The WHO award is a proud moment for Nepal. It recognizes not just a policy change, but a strong national commitment to better health.
As implementation begins, the focus will shift to public cooperation and monitoring. If done well, this policy can lead to a major drop in tobacco use across the country.
Nepal now stands as an example for other developing nations. Its leadership in tobacco control could spark wider change across the region.
For more: Nepal Tobacco Control WHO Award