28th August 2025, Kathmandu
In a significant stride for the country’s sports industry, Routine of Nepal Pvt. Ltd. (RONB) has officially been granted exclusive rights for the sponsorship and broadcasting of the highly anticipated Nepal vs West Indies T20 series.
Nepal vs West Indies T20 series
This is more than just a media deal; it marks a new era where a leading local company is taking the helm of a major international sporting event, paving the way for unprecedented exposure and growth for Nepali cricket.
The historic three-match series, set to be played at the Sharjah Cricket Stadium in the UAE on September 27, 28, and 30, 2025, is a crucial fixture for both teams. For the West Indies, a two-time T20 World Cup champion, it’s a chance to fine-tune their squad. For Nepal, it’s a landmark opportunity to test their skills against a cricketing powerhouse ahead of the ICC Men’s T20 World Cup Asia Qualifier.
RONB’s Role: Elevating the Game for Fans and Brands
Known as a digital media leader in Nepal, RONB’s acquisition of these rights solidifies its expanding presence in the sports and media landscape. By controlling both sponsorship and broadcasting, the company is in a unique position to shape the entire fan experience.
This exclusive partnership means:
Wider Viewership: RONB is expected to leverage its extensive digital network to ensure the matches reach a massive audience, both within Nepal and globally.
Premium Sponsorship Opportunities: The series presents high-value branding opportunities for local and international companies looking to connect with the passionate Nepalese cricketing audience.
High-Quality Coverage: Fans can look forward to professional-level match coverage and engaging pre and post-match content.
This initiative is a powerful statement about the growing influence of Nepalese media enterprises in a sector often dominated by foreign entities.
Why the Nepal vs West Indies Series is a Game-Changer
The hype surrounding the Nepal vs West Indies T20 series is well-founded. A bilateral series against a full ICC member is a major milestone for the Cricket Association of Nepal (CAN) and the national team.
Global Exposure: This series will put the spotlight on Nepali cricketers, showcasing their talent on a global stage.
Experience & Skill Development: Playing against a team of West Indies caliber provides invaluable experience for the young Nepalese squad, helping them prepare for future international tournaments.
Boosting the Sports Economy: By attracting sponsorships and a larger audience, this series will inject significant value into Nepal’s sports economy, inspiring more local investments in the future.
This event is not just about the matches; it’s a moment that will inspire a new generation of cricketers and fans across Nepal. With RONB driving the media and business side, the collaboration is set to bring world-class exposure to Nepali cricket and cement its place on the international stage.
For more: Nepal vs West Indies T20 series