NIC Asia Bank Customers to Enjoy Special Discounts at The Cliff Nepal in Parbat

10th November 2025, Kathmandu

NIC Asia Bank, a frontrunner in Nepal’s financial sector, has announced an exhilarating partnership with The Cliff Nepal, the renowned adventure destination nestled in Kushma, Parbat.

NIC Asia Discounts at The Cliff

This strategic collaboration is designed to offer the bank’s customers an exclusive 10% discount on a wide array of high-adrenaline and leisure services. More than just a customer benefit scheme, this initiative is a calculated move by the bank to infuse the spirit of digital payments into the rapidly growing adventure tourism sector, encouraging a major shift toward cashless transactions across Nepal.

Unlocking Adventure with Digital Currency

The heart of this agreement lies in incentivizing the use of digital banking instruments for leisure and adventure spending. The 10% discount is a direct reward for customers who choose to pay digitally, reinforcing the message that convenience and security come with added financial benefits.

The Services Covered by the Discount

The partnership covers some of the most sought-after and high-value services offered at The Cliff Nepal, ensuring the discount is meaningful for adventure seekers:

Accommodation: Customers can save on their stay at The Cliff’s resort, which offers comfortable lodging with spectacular views, including deluxe cottages and luxury tents.

Mega Swing: A discount on the exhilarating Mega Swing activity, which boasts one of the world’s highest swings, offering an unparalleled adrenaline rush.

Sky Cycle: Savings on the thrilling Sky Cycle, which allows participants to pedal across the gorge high above the Kali Gandaki River.

Sky Café: The discount applies to services availed at the unique Sky Café, providing food and refreshments at an elevated, scenic location.

Eligible Digital Payment Methods
To avail of the exclusive 10% offer, customers must use one of the following NIC Asia Bank digital instruments at the point of payment:

• Debit Cards
• Credit Cards
• Prepaid Cards
• MoBank Mobile App (via QR or other integrated payment methods)

This multi-channel approach ensures that every NIC Asia customer, regardless of their preferred digital method, can easily access the savings, thereby maximizing the adoption of the bank’s digital ecosystem in a real-world, high-spend environment.

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The Dual Goal: Customer Value and Economic Digitalization

NIC Asia Bank’s engagement with The Cliff Nepal is part of a broader, strategic initiative to drive both customer loyalty and national economic transformation.

Value Addition to the Customer Portfolio

By partnering with an iconic adventure tourism spot like The Cliff Nepal—known globally for housing the world’s second-highest bungee jump and the world’s highest swing—the bank enhances its value proposition beyond traditional banking services. This offering positions the bank not just as a financial institution but as a partner in its customers’ lifestyle and leisure pursuits. Such lifestyle partnerships are crucial for customer engagement, particularly among the youth and domestic tourists who are increasingly driving the adventure tourism market in Nepal. Providing this “added value” translates directly into increased customer satisfaction and market differentiation.

Accelerating the Cashless Economy

Crucially, the collaboration directly supports the national push for a cashless economy. Adventure tourism, due to the high cost of activities and accommodation, often involves substantial financial transactions. By embedding a clear financial incentive (the 10% discount) for using digital methods, NIC Asia Bank is tackling cash dependency in a crucial economic sector. Encouraging the use of digital cards and mobile apps at major tourist destinations like Kushma helps to:

Increase Transparency: Digital transactions are fully traceable, reducing financial crime risk.

Improve Efficiency: Eliminates the need for merchants to handle large volumes of physical cash.

Promote Financial Inclusion: Normalizes the use of formal banking channels even for leisure spending in non-metropolitan areas like Parbat.

The Cliff Nepal: A Global Adventure Destination

The Cliff Nepal, located approximately 57 kilometers from Pokhara, has become a landmark for global and domestic adventure tourists. The facility offers a unique blend of extreme sports and comfortable lodging, perched near one of the world’s highest suspension bridges over the Kali Gandaki River gorge. The range of its services, from the adrenaline-pumping Mega Swing and Sky Cycle to the relaxed atmosphere of the Sky Café and resort accommodation, makes it a high-value merchant for a bank partnership.

The successful implementation of this discount scheme is expected to further boost foot traffic to the regional tourism spot while consistently promoting the efficiency of NIC Asia Bank’s digital payment architecture. This kind of alliance between a powerful financial entity and a robust tourism brand is a win-win, proving that commercial incentives are a highly effective tool for accelerating Nepal’s journey toward full financial digitalization.

For More: NIC Asia Discounts at The Cliff