NIC ASIA Bank Customers to Get Up to 50% Discount at Devdaha Medical College & Research Institute
2nd November 2025, Kathmandu
NIC ASIA Bank Limited has cemented a significant strategic alliance with the Devdaha Medical College & Research Institute (DMCRI) in Rupandehi, a collaboration that is a testament to the bank’s dual commitment to customer welfare and the advancement of digital financial inclusion in Nepal.
NICA Partners with Devdaha Medical College
This landmark partnership provides the bank’s customers with substantial special discounts on a wide array of medical services, effectively reducing the financial burden of healthcare while simultaneously incentivizing the shift away from cash transactions in one of the country’s key financial frontiers. The initiative successfully blends corporate social responsibility (CSR) with the strategic promotion of digital banking, ultimately enhancing the value proposition for the bank’s vast customer base in the Lumbini region and beyond.
Financial Relief: The Extensive Discount Structure
The agreement introduces a carefully tiered discount structure, ensuring that customers receive meaningful financial relief across the entire spectrum of medical services offered by the Devdaha Medical College & Research Institute. This structure is designed to optimize customer benefit, with the highest discounts targeting the most frequent patient touchpoints.
The most notable offer is the exceptional 50% discount on OPD Tickets. This drastic reduction in the cost of initial consultation services serves as a powerful incentive, encouraging the local populace to seek timely medical advice and consultations, thereby promoting proactive health-seeking behavior.
The financial relief extends deeply into other essential services, ensuring holistic savings for the customer. For instance, customers benefit from a 25% off on Normal Bed Charges, providing a significant break on accommodation costs during their recovery. For specialized and highly critical care, a 10% relief is applied to charges incurred in the ICU, NICU, PICU, and CCU—critical units where costs typically escalate rapidly. Furthermore, the partnership secures a 15% discount on essential diagnostic and interventional services, including Surgical Treatments, Pathological Lab Charges, and Radiological Services (excluding high-cost, specialized imaging like CT and MRI), and a blanket 10% off on all other auxiliary services.
The inclusion of discounts on essential and critical services demonstrates a concerted effort by NIC ASIA Bank to make quality healthcare from a reputable institution more accessible and affordable for its patrons in the western Terai region.
The Digital Mandate: Accelerating Cashless Transactions
A core, non-negotiable condition for availing these generous discounts is the exclusive use of NIC ASIA Bank’s digital payment ecosystem. This mandate is crucial, as it strategically aligns the customer benefit program with the bank’s overarching objective of pioneering Nepal’s digital economy and supporting the Nepal Rastra Bank’s (NRB) nationwide drive for cashless transactions.
To qualify for the discounts, customers must complete their payments using one of the following secure digital tools: their NIC ASIA Debit Cards, NIC ASIA Credit Cards, NIC ASIA Prepaid Cards, or the popular NIC ASIA MoBank App (Mobile Banking). By making the savings conditional on digital usage, the bank successfully introduces an attractive, tangible reward that motivates customers to adopt and rely on digital payment methods for their healthcare expenses—an area historically dominated by cash transactions. This not only increases the usage and volume of digital transactions but also helps to build public confidence in using electronic payments for high-value and sensitive transactions, thereby strengthening the entire digital ecosystem.
Impact on Regional Healthcare and Digital Inclusion
The significance of this partnership transcends individual customer savings; it represents a major boost for healthcare accessibility and digital inclusion in the Lumbini region, with Rupandehi as a key focal point.
Devdaha Medical College & Research Institute is a highly respected institution, affiliated with Kathmandu University (KU) and holding recognition from both the Nepal Medical Council (NMC) and the World Health Organization (WHO). Its commitment to providing both quality healthcare and academic programs (such as MBBS and Masters in Surgery) makes it a critical healthcare pillar in the region. By securing discounted access to such a reputable facility, NIC ASIA Bank ensures its customers can access quality medical care without the often-prohibitive financial barriers.
The substantial cost reduction, particularly in OPD and surgical treatments, is expected to promote better health-seeking behavior among the local populace. For many, the expense of an initial consultation can be a deterrent to timely medical intervention. By alleviating this financial pressure, the bank contributes directly to better community health outcomes. Furthermore, the integration of digital payment discounts into a major hospital setting normalizes and promotes the use of card and mobile payments for essential services, making the concept of “cashless health” more acceptable and commonplace. This deliberate strategy reinforces NIC ASIA Bank’s role as a leading innovator, successfully marrying customer service needs with the national goal of digital transformation.
For More: NICA Partners with Devdaha Medical College
