13th April 2023, Kathmandu
In the spirit of being the most iconic challenger brand, Pepsi® launches its new film which continues to elevate its philosophy of ‘More Fizz, More Refreshing’*, featuring brand ambassador Pradeep Khadka.
The new film reiterates that Pepsi®️ is the voice and choice of the young generation. At its heart, the campaign encourages youngsters to try out Pepsi®, now providing consumers with an elevated refreshing experience that has more fizz.
The film opens with a young couple sitting at a diner, with a bottle of chilled Pepsi®️ served on their table. The guy gets ups, walks to the waitress, and asks her to serve them a cola beverage with more fizz, and he is overheard by none other than superstar Pradeep Khadka who is seated nearby.
Pradeep passes on a glass of cola beverage and asks him to try that. The boy’s thirst is dramatically quenched, and he asks the waitress if he wants the same cola beverage as the one given to him just now.
Hearing this, Pradeep says, that he was given Pepsi®️ only earlier, which makes the boy very surprised as he hadn’t expected Pepsi®️ to have so much fizz. The boy then picks up a bottle of Pepsi®️ and is seen enjoying the more refreshing experience that it has to offer.
Speaking on the film, Anuj Goyal, Associate Director, Nepal Region, PepsiCo, said,
“Pepsi’s new campaign reinforces the brand’s positioning of refreshment with added fizz coupled with a quirky storyline.
The campaign aims to make Pepsi the go-to summer beverage for our consumers in Nepal. It is always exciting to work with Pradeep as he resonates perfectly with Pepsi’s swag philosophy and helps us tap an extensive consumer stratum with his widespread appeal.”
Commenting on the film, brand ambassador Pradeep Khadka, said, “I’m super thrilled to be part of Pepsi’s campaign once again as the brand aligns with my belief of wearing my heart on my sleeve and pursuing everything in life with utmost passion.
This new campaign reveals this philosophy while showcasing how Pepsi is the ultimate refreshing drink to beat the heat this summer. I cannot wait for my fans to watch this film and get their hands on the more fizzy and refreshing Pepsi this season.”
The new Pepsi® with More Fizz is now available in single and multiple PET serve packs across all modern and traditional retail outlets across Nepal and on e-commerce platforms.