25th March 2024, Kathmandu
From Dental Screenings to Digital Campaigns, Pepsodent Nepal’s Collaborative Efforts for World Oral Health Day 2024
Pepsodent Nepal has always been a firm believer in promoting oral care and hygiene as essential components of overall well-being. For this year’s World Oral Health Day 2024, the brand proudly announces its array of activities conducted throughout March 2024 promoting oral health and hygiene across communities, offering innovative products and educational initiatives to support individuals in maintaining healthy smiles and combat cavity-causing germs.
World Oral Health Day 2024
The brand collaborated with Ek Ek Paila, where they offered free medical services and oral health education to 1600 individuals in Nepal’s remote regions. Additionally, the collaboration with Kantipur Dental College & Teaching Hospital, conducted free dental screenings at Indreshwor Madhyamik Vidyalaya, reaching more than 350 needy patients. Samples of Pepsodent toothpaste were distributed, emphasizing oral hygiene and handwashing techniques.
Pepsodent Nepal’s World Oral Health Day Initiatives
On World Oral Health Day, March 20, 2024, Pepsodent Nepal partnered with the Nepal Dental Association to host a Dental Awareness Program themed “A Happy Mouth is a Happy Body.” Across 15 locations, including Kathmandu, Bhaktapur, and Lalitpur, the event aimed to educate 3,500 attendees on oral health while creating brand awareness. With a team of 100 volunteers and executives, including 70- 80 volunteers and 10-20 dentist executives, the program engaged participants through interactive activities and demonstrations, leaving a positive impression of the Pepsodent brand.
Additionally, the digital campaign “Keep Brushing and Keep Smiling” with Pepsodent was launched to inspire people of all age groups to grab a toothbrush and a Pepsodent, turn on their favorite tune then brush and dance like no one is watching promoting the importance of oral health care routine to maintain a healthy lifestyle with the rhythmic beat.
The movement was promoted with the collaboration of 12 different Influencers from diverse niches Encouraging people to join the movement for World Oral Health Day 2024. The whole digital campaign generated 3.8 million reach and 6.2 million impressions.