Priyanka Rani Joshi Named Brand Ambassador for MG S5 EV, a Fusion of Style and Innovation
1st September 2025, Kathmandu
In a move set to energize Nepal’s evolving electric vehicle (EV) market, Paramount Motors Pvt. Ltd., the official distributor of MG, has officially appointed Miss Nepal World 2022 Priyanka Rani Joshi as the brand ambassador for MG S5 EV.
MG Nepal Brand Ambassador
The announcement, made during a formal signing ceremony on Wednesday, August 27, marks the beginning of a two-year collaboration that is expected to significantly boost the brand’s appeal among Nepal’s tech-savvy and environmentally conscious consumers.
The signing ceremony took place at Paramount Motors’ state-of-the-art showroom in Kathmandu, symbolizing a powerful new partnership between a globally recognized automotive brand and one of Nepal’s most influential public figures.
This strategic alliance is designed to create a strong resonance with a new generation of car buyers who prioritize not only performance and features but also style, sophistication, and sustainability.
General Manager of Paramount Motors, Sunil Bahadur Kshetri, expressed immense satisfaction with the partnership, highlighting the synergy between the two brands.
“Priyanka represents confidence, elegance, and modern dynamism—qualities that perfectly align with the MG S5 EV and the entire MG brand ethos,” he said.
“We are delighted to officially welcome her into the MG family and are confident that her immense popularity and modern appeal will help us reach new audiences and further strengthen our market presence.”
The MG S5 EV is a vehicle that embodies these very characteristics. Known for its sleek design, advanced technological features, and powerful electric performance, the S5 EV is positioned as a car for the future, ready to meet the demands of urban life while contributing to a greener environment.
The collaboration with Priyanka Rani Joshi aims to personify these attributes, making the vehicle more relatable and aspirational to a younger demographic.
Priyanka Rani Joshi, a prominent figure known for her work in media, modeling, and social causes, shared her excitement about the new role.
“I am thrilled to be associated with MG, and especially the MG S5 EV,” she stated. “MG stands as a symbol of innovation, performance, and sophistication—values that deeply resonate with me personally. I am incredibly excited to embark on this journey with Paramount Motors and the MG brand in Nepal.”
This partnership is a key part of Paramount Motors’ broader strategy to promote electric mobility in Nepal. The company believes that Joshi’s involvement will not only bring the MG S5 EV closer to young and automotive-enthusiast audiences but also enhance the brand’s overall influence and reach across digital and traditional media platforms.
By leveraging her vast social media following and public profile, Paramount Motors aims to effectively communicate the benefits of the MG S5 EV, including its zero emissions, lower running costs, and silent, powerful ride.
The collaboration will see Priyanka Rani Joshi featured in various marketing and promotional campaigns for the MG S5 EV over the next two years.
Her role will involve showcasing the vehicle’s stylish design, advanced safety features, and powerful performance through a series of advertisements, public appearances, and social media engagements.
This fusion of a celebrated personality with a cutting-edge electric vehicle is a smart play to capture the imagination of potential buyers and position the MG S5 EV as the top choice in its segment.
As Nepal’s automotive landscape continues to shift towards sustainable and smart mobility solutions, partnerships like this are crucial for driving consumer adoption.
The alliance between Priyanka Rani Joshi and the MG S5 EV is a perfect example of how brands can connect with their audience by aligning with figures who embody their core values and aspirations, paving the way for a more electrified and dynamic future on the roads of Nepal.
For more: MG Nepal Brand Ambassador
