Proton eMAS 7 EV Launched in Pokhara, New Showroom Opens | Jagdamba Motors

29th July 2025, Kathmandu

Malaysian EV giant Proton, in partnership with its official Nepalese distributor, Jagdamba Motors, has significantly expanded its footprint in Nepal with the grand opening of its third showroom and service center in Pokhara.

This strategic move marks a pivotal step in Proton’s aggressive plan to grow its electric vehicle (EV) network across Nepal by 2025.

Proton eMAS 7 EV Pokhara

The new state-of-the-art facility, located at Buddha Chowk, Pokhara, was officially inaugurated by Dipendra Koirala, President of the Western Automobile Dealers Association (WADA). Koirala lauded Proton’s entry into Pokhara, recognizing the city’s emergence as Nepal’s second major automotive hub.

Proton eMAS 7 EV: Performance, Range & Features

Central to the Pokhara launch is the Proton eMAS 7, Proton’s flagship electric SUV. First introduced to the Nepali market in March 2024, the eMAS 7 promises a blend of power, safety, and advanced technology.

Key Specifications of the Proton eMAS 7:

Power & Torque: 160 kW power and 320 Nm torque, enabling 0-100 km/h in just 6.9 seconds.

Safety: Boasts a 5-star ASEAN NCAP safety rating and Level 2 Advanced Driver Assistance System (ADAS) with a 360-degree view camera.

Platform: Built on the cutting-edge Global Modular Architecture (GMA) platform, featuring a 12-in-1 intelligent electric propulsion system and Cell-to-Body (CTB) battery structure.

Variants & Pricing (NPR):

Prime: NPR 5,699,000 (49.52 kWh battery, 345 km WLTP range)

Premium: NPR 6,799,000 (60.22 kWh battery, 410 km WLTP range)

The eMAS 7 is available in six striking colors: Platinum Silver, Turquoise Green, Slate Grey, Quartz Rose, and Lithium White.

Rapid Charging and Seamless Ownership

The Proton eMAS 7 supports DC fast charging, allowing a 30% to 80% charge in a mere 20 minutes, or an impressive 135 km of range from just a 10-minute charge.

To ensure a seamless ownership experience for Nepalese customers, Jagdamba Motors has also established its third service center in Pokhara, promising world-class after-sales support.

Customer-Centric Offers and Vision for Nepal

During the launch week celebration, Proton announced an exclusive 0% interest financing offer for customers purchasing the eMAS 7 in Pokhara. The showroom will offer personal consultations, easy financing options, and guidance on accessing government subsidies.

Raju Bhetwal, Senior Vice President of Jagdamba Motors, emphasized that the Pokhara expansion is a crucial part of Proton’s broader strategy to establish a robust EV network across Nepal.

“We see significant potential in the Pokhara market, especially for promoting tourism and environmental conservation,” added Aakash Bikram Thapa, Assistant General Manager of Jagdamba Motors.

Akhil Gupta, Executive Director of Proton Nepal, expressed pride in bringing Proton to “the scenic and forward-thinking city of Pokhara,” highlighting the brand’s commitment to building a comprehensive EV ecosystem in Nepal.

This includes an extended dealer network and strong after-sales support, aiming to provide every customer with a smooth and satisfying EV ownership journey in Nepal’s rapidly evolving electric mobility landscape.

About Jagdamba Motors

Jagdamba Motors Pvt. Ltd. is a prominent name in Nepal’s automotive industry, operating as a key subsidiary of the diversified Shanker Group. Established as S.G. Global Private Limited in December 2010 and rebranded to Jagdamba Motors in June 2015, the company has built a strong reputation over more than a decade.

Primarily known as the sole authorized distributor for TVS Motor Company in Nepal since September 2015, Jagdamba Motors has successfully cemented TVS’s position as a widely popular two-wheeler brand across the country. Their extensive network boasts over 150 dealers and numerous service points, ensuring widespread reach and robust after-sales support for TVS motorcycles and scooters like the Apache series, Raider, and Ntorq.

Beyond two-wheelers, Jagdamba Motors has diversified its portfolio. Since FY2020, they have been the exclusive distributor of Proton cars from Malaysia, bringing a new dimension to their offerings with vehicles like the Proton eMAS 7 EV. They also distribute ADNOC Lubricants. This strategic expansion demonstrates their commitment to catering to the evolving demands of the Nepalese market, including the growing electric vehicle segment.

Jagdamba Motors emphasizes customer satisfaction through quality products, innovative technology, and efficient after-sales service, backed by a strong network and experienced management. Their commitment to growth and market penetration has solidified their standing as a leader in Nepal’s automotive distribution sector.

About Proton eMas 7

The Proton eMAS 7, globally recognized as the Geely Galaxy E5, stands as Proton’s inaugural fully-electric SUV, marking a significant stride in the Malaysian manufacturer’s electrification journey. It debuted in Malaysia on December 16, 2024, with immediate sales, and offers two distinct variants: the Prime, equipped with a 49.52 kWh battery, and the Premium, featuring a larger 60.22 kWh battery. Both models are powered by a robust 160 kW front-mounted electric motor, delivering 320 Nm of torque, enabling quick acceleration.

Performance-wise, the eMAS 7 boasts impressive capabilities. The Prime variant accelerates from 0-100 km/h in 6.9 seconds, while the Premium achieves this in 7.1 seconds, both reaching a top speed of 175 km/h. Crucially for EV users, the Prime offers a WLTP range of up to 345 km, with the Premium extending that to a substantial 410 km. The vehicle also incorporates Proton’s Aegis Short Blade LFP battery technology, designed for enhanced safety, longevity, and efficient DC fast charging, allowing a 30-80% charge in approximately 20 minutes with speeds capping at 80 kW for the Prime and 100 kW for the Premium.

Safety is a paramount feature of the eMAS 7, evidenced by its 5-star ASEAN NCAP rating and a comprehensive Level 2 ADAS suite, including adaptive cruise control, autonomous emergency braking, and lane-keep assist, complemented by six airbags and electronic stability control. In Nepal, Jagdamba Motors serves as the official distributor, launching the eMAS 7 in March 2025 with competitive pricing: approximately NPR 56.99 Lakh for the Prime and NPR 67.99 Lakh for the Premium. Proton and Jagdamba Motors have ambitious expansion plans, aiming for 12 dealer locations across Nepal by the end of 2025, solidifying the eMAS 7’s role as a key player in Nepal’s burgeoning EV market.

For more: Proton eMAS 7 EV Pokhara