Royal Enfield Nepal Appoints Comedian Sandeep Chhetri as Brand Ambassador to Promote Safe and Responsible Riding
22nd October 2025, Kathmandu
In a significant move to deepen its connection with the Nepali public, Alpha Automotive Pvt. Ltd., the official distributor of Royal Enfield Nepal, has appointed the versatile comedian and popular public figure, Sandeep Chhetri, as the brand’s new official ‘Face of Royal Enfield’.
Royal Enfield Appoints Comedian Sandeep
The announcement marks a strategic alliance that the company believes will extend beyond conventional marketing, establishing a relationship rooted in shared values and a common vision for the future of motorcycling in Nepal.
A Partnership Rooted in Shared Values
Sandeep Chhetri, who has been a prominent face in the Nepali art, entertainment, and social sectors for the past two decades, is celebrated for his relatable personality and strong connection with diverse audiences.
Alpha Automotive has made it clear that this collaboration is viewed as the “start of a journey based on shared values and vision,” rather than just a commercial endorsement.
The company is leveraging Chhetri’s widespread influence to carry the brand’s message across Nepal, stating, “We expect that through Sandeep Chhetri, Royal Enfield’s legacy, style, and spirit will be communicated more effectively to the Nepali public.”
Promoting Responsibility on the Road
Central to this partnership are key social and national initiatives. Royal Enfield Nepal, through its association with the popular comedian, aims to actively promote important messages to the public and especially to the young generation:
- Promotion of Domestic Tourism (आन्तरिक पर्यटन प्रवद्र्धन): Encouraging exploration of Nepal’s beautiful landscapes on Royal Enfield motorcycles.
- Road Safety (सडक सुरक्षा): Advocating for safe riding practices.
- Adherence to Traffic Rules (ट्राफिक नियम पालना): Instilling discipline and responsibility among riders.
In a press statement, the company expressed its commitment to these duties, adding, “We hope this collaboration will help us forge an even stronger connection with the younger generation.”
Why Sandeep Chhetri is the Ideal Choice
Sandeep Chhetri’s appointment is a strategic fit for Royal Enfield. His persona, simple, adventurous, and widely respected, mirrors the core spirit of the Royal Enfield brand: freedom, confidence, and exploration.
His ability to communicate complex ideas with humor and clarity ensures that the brand’s traditional style and modern aspirations will resonate deeply with a diverse cross-section of Nepali youth and motorcycle enthusiasts.
The alliance is set to be a powerful vehicle for not only enhancing the Royal Enfield Nepal brand presence but also for fostering a more responsible and adventurous motorcycling culture across the country.
For more: Royal Enfield Appoints Comedian Sandeep
