22nd August 2025, Kathmandu
Agricultural Development Bank Limited has renewed its partnership with one of Nepal’s most celebrated athletes, Sabitra Bhandari “Samba,” reappointing her as the bank’s official brand ambassador.
Sabitra Bhandari Brand Ambassador
The national women’s football team captain will continue her role for another one-year term, solidifying a collaboration that bridges the worlds of finance and sports.
The formal agreement was signed during a special ceremony in Kathmandu, where the bank’s Chief Executive Officer (CEO), Govinda Gurung, expressed his confidence in Bhandari’s ability to enhance the bank’s reputation. Deputy General Manager Sudip Kumar Dahal and Sabitra Bhandari jointly signed the documents, officially marking the continuation of her ambassadorship.
Sabitra Bhandari is not just a footballer; she is a symbol of dedication and success in Nepal. Her widespread recognition and inspirational story make her a powerful figure to represent the bank’s values. CEO Gurung highlighted that her influence will be crucial in strengthening public trust and boosting the bank’s image across the nation.
Under the renewed agreement, Sabitra Bhandari brand ambassador, will actively participate in the bank’s promotional and marketing campaigns, contributing to various awareness programs.
This partnership is expected to drive greater customer engagement and showcase the bank’s commitment to community values and national development.
The collaboration between the Agricultural Development Bank and Sabitra Bhandari underscores a growing trend in Nepal’s financial sector, where institutions are leveraging the popularity of sports personalities to enhance their brand visibility.
By associating with a credible and inspirational figure like Bhandari, the bank is poised to connect more deeply with its customers. This strategic move not only benefits the bank but also serves as an inspiration for aspiring young athletes throughout Nepal, demonstrating the value placed on sporting achievements.
For more: Sabitra Bhandari brand ambassador