Samsung’s Tizen OS Licensing Program Expands Globally: New Partners, Enhanced Features, and Broader Market Reach
13th July 2025, Kathmandu
Samsung is significantly expanding its Tizen OS licensing program, forging new global partnerships and introducing enhanced offerings designed to deliver a superior smart TV experience worldwide.
Samsung’s Tizen OS Licensing Program
This strategic move aims to extend the reach of the renowned Tizen operating system beyond Samsung’s product line, establishing it as a leading platform for smart TVs across diverse markets.
The success of the program is evident through testimonials from key partners. Jonathan Vera, Head of Marketing & Communications at Grupo Kayve, expressed enthusiasm for expanding their RCA TV portfolio across Mexico and Latin America, citing “comprehensive technical and marketing support” and an “agile go-to-market process” from the Tizen team. Similarly, Gerard Louis, Chief Operating Officer (COO) at Axdia, highlighted that “Partnering with Samsung on Tizen OS allows us to deliver high-quality and competitive smart TV solutions to our global brand customers.”
These endorsements underscore the strong collaborative environment Samsung is fostering within its licensing ecosystem.
At the core of Tizen OS-powered smart TVs lies a commitment to premium content and robust connectivity. Samsung is dedicated to continuous platform innovation, integrating cutting-edge smart features to enrich the user experience.
These include advanced content discovery capabilities, seamless integration with Samsung TV Plus for free ad-supported streaming television (FAST) channel services, and immersive cloud gaming via Samsung Gaming Hub.
Furthermore, enhanced seamless multi-device connectivity through SmartThings ensures a unified and convenient smart home experience. These advancements guarantee that licensees not only benefit from a proven and reliable technology but also from a forward-looking platform that consistently adapts to evolving consumer expectations and demands.
To further distinguish Tizen-powered televisions at retail, Samsung provides comprehensive support to its partners. This includes tailored marketing kits and digital content toolkits for each region.
These resources empower partners to effectively highlight key attributes such as premium content access, fast performance, and intelligent connectivity. The added advantage for licensees is the powerful backing of Samsung’s robust global brand credibility, which instills consumer confidence and trust.
As the Tizen OS Licensing Program continues to evolve, Samsung is focused on meeting the diverse needs of its global partners. This involves broadening regional coverage, introducing more affordable hardware solutions, and significantly enhancing app availability worldwide.
Partners also gain invaluable access to Samsung’s specialized R&D support, enabling them to confidently and efficiently bring Tizen-powered smart TVs to market.
Jooyoung Kim, Vice President at Samsung Electronics, affirmed the company’s strategic vision: “Tizen OS is recognized for its performance, reliability, and innovation.
This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. We are serious about growing our global partner network and enhancing the ecosystem.
By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”
With Tizen OS now extending its footprint far beyond Samsung’s proprietary TV offerings, the company remains unwavering in its commitment to delivering an open, robust, and truly premium smart TV experience for consumers around the globe.
This expanded licensing program marks a significant step towards solidifying Tizen OS’s position as a dominant force in the global smart TV market.
For more: Samsung’s Tizen OS Licensing Program
