20th April 2025, Kathmandu
IME Life Insurance Company Limited has appointed Sushila Roka as the Goodwill Ambassador for its popular product, “Saral Sawadhik Jeevan Beema Yojana” (Simple Term Life Insurance Plan).
Saral Sawadhik Beema Yojana
The announcement was made at a formal event attended by the company’s senior management and top agents.
Sushila Roka’s Achievement
Sushila Roka was chosen for the role of product ambassador after she emerged as one of the best-performing agents in the country. She achieved this recognition by excelling in the company’s monthly insurance scheme. Her outstanding sales and commitment to the company’s mission earned her this prestigious title.
Unveiling of Promotional Materials
During the event, IME Life unveiled Sushila Roka’s official banner and promotional materials for the Saral Sawadhik Jeevan Beema Yojana. The launch aims to encourage healthy competition among agents, motivating them to work with greater dedication and professionalism.
Company’s Vision for Agent Development
Speaking at the event, Pawan Kumar Khadka, CEO of IME Life, highlighted the company’s commitment to enhancing the knowledge and skills of its agents. He emphasized that the company will continue to provide training and development opportunities, enabling agents to offer simple and efficient services to their clients.
“Our goal is to provide excellent service to our customers. We aim to nurture our agents’ skills and expertise, ensuring they can confidently serve the public,” Khadka said.
He further explained that this approach will allow the company to meet its mission of providing high-quality life insurance services across Nepal. By selecting Sushila Roka as the brand ambassador, IME Life also highlights the importance of recognizing internal talent and fostering a motivated, high-performing agent network.
Promoting Life Insurance Awareness
The Saral Sawadhik Jeevan Beema Yojana is designed to offer simple and affordable life insurance to a wide range of customers. IME Life’s goal is to increase awareness about this product and ensure that it reaches a broad audience across Nepal.
By appointing an in-house achiever as the ambassador, the company aims to strengthen the bond between agents and customers. The appointment serves as an example of the company’s commitment to promoting its products with integrity and excellence.
Encouraging Professional Growth
IME Life is committed to supporting the professional growth of its agents. With initiatives like this, the company is able to create a positive work environment where agents feel recognized and valued. This, in turn, drives greater success in sales and customer satisfaction.
The company also hopes that this recognition will inspire other agents to improve their performance and compete with their peers. IME Life aims to build a strong, dedicated workforce that can meet the needs of Nepal’s growing insurance market.
Looking Ahead
With the appointment of Sushila Roka as the ambassador, IME Life is set to boost its presence in the market. The company plans to continue developing its agent network while promoting life insurance products to a wider audience.
IME Life’s focus on agent engagement and product innovation positions it as a leader in Nepal’s life insurance industry. By creating a motivated and knowledgeable workforce, the company is on track to achieve its mission of providing accessible and reliable insurance services to the people of Nepal.
About IME Life Insurance Company Limited
IME Life is a leading life insurance provider in Nepal, known for its customer-focused approach and innovative insurance solutions. The company aims to meet the growing needs of individuals and families by offering affordable and comprehensive life insurance plans.
For more: Saral Sawadhik Beema Yojana