SERES 3 Electric SUV Thailand Launch: Price, Specs, & Edison EV Distribution
23rd May 2025, Kathmandu
The SERES brand officially enters the Thai electric vehicle market with the launch of the SERES 3, a fully electric compact SUV imported CBU from China. The vehicle is now available through Edison EV Co., Ltd., the sole authorized distributor appointed by Chongqing Sokon Motor Import Export Co., Ltd.
SERES 3 Electric SUV Thailand Launch
The SERES 3 is offered in two variants:
SERES 3 Comfort: 670,000 baht
SERES 3 Comfort Sunroof: 699,900 baht
Ms. Tanjira Puritputtiphan, Dealer Network Development Manager, confirmed that Edison EV is planning to establish a central showroom and is working closely with local partners to drive growth in the Thai EV market. The company aims to open 30 dealerships nationwide in 2025, targeting 1,000 units sold within the year.
This strategic move marks a significant step for DFSK and SERES as they expand their presence across Southeast Asia. The SERES brand emphasizes smart electric mobility solutions, combining innovative design with sustainable technology. With a focus on practicality, urban comfort, and value, the SERES 3 is positioned to compete strongly within Thailand’s fast-growing EV segment.
The SERES 3 is available in five exterior colors (White, Red, Blue, Black, Grey) and two interior tones (Black, Brown), catering to a wide range of consumer preferences.
Thailand marks a key milestone in SERES’s global EV strategy, as the brand continues to grow its footprint with the support of experienced partners like Edison EV Co., Ltd.
About SERES
SERES, a brand under Seres Group (formerly Sokon Group), is rapidly growing in the global electric vehicle (EV) market. Founded in 1986 in Chongqing, China, the company started with automotive components and later shifted focus to EVs. In 2016, it expanded into Silicon Valley to tap into advanced U.S. technology.
SERES offers EV models like the Seres 3, Seres 5, and Seres E1, designed to serve both urban and family users. The company also teamed up with Huawei in 2021 to launch the AITO brand. Huawei handles design and smart tech, while SERES oversees manufacturing.
With strong R&D efforts, SERES continues to improve battery and motor technologies. It also partners with CATL to strengthen battery supply. The company operates in over 60 countries and employs more than 13,000 people. SERES remains committed to leading the EV sector through innovation and global collaboration.
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