15th July 2023, Kathmandu
NFKings, a leading web3 technology company, and Star CM Holdings Limited, the largest variety program IP creator and operator in China, have jointly announced the launch of Sing! Meta. Sing! Meta is a web3 entertainment Metaverse that aims to offer an immersive and interactive experience for over 100 million viewers and fans.
Sing! China, a highly popular reality TV show in mainland China, features celebrity mentors who discover exceptional musicians through blind auditions and team competitions.
With Sing!Meta, the Metaverse version of Sing! China, viewers, fans, and contestants will now have the opportunity to engage in a more dynamic and two-way interactive experience. Moreover, all items within the Metaverse will be uploaded onto the blockchain, allowing users to own them as digital assets.
This web3 joint venture between NFKings and Star CM introduces a revolutionary trend in the entertainment industry.
Powered by NFKings’ web3 protocol, Sing! Meta acts as a digital bridge, enabling TV audiences to step onto the virtual stage of Sing!China and fully immerse themselves in their favorite entertainment. Over 100 million Sing!China viewers and aspiring contestants will find their place in the Sing! China Metaverse.
Users can create their unique decentralized identities, record and mint their music as non-fungible assets (NFTs), own and decorate their music rooms within the Metaverse (also NFTs), and gain special access privileges authenticated through the NFTs they possess.
Sing!Meta breaks the boundaries of a seasonal program and eliminates location and time limitations for contestants. It transforms into an all-season entertainment platform where participants can engage in auditions, performances, and direct interactions with other viewers and contestants on the virtual stage.
The development of web3 technology in Hong Kong and mainland China has seen significant progress, with the Hong Kong government issuing new regulations for virtual asset trading platforms, solidifying its commitment to becoming a leading web3 hub. Similarly, Beijing recently released the “Beijing Web 3.0 Innovation and Development White Paper (2023),” recognizing web3 technology as an “inevitable trend in the future development of the Internet industry.”
During the launch event, attended by Star CM’s CEO Mr. Tian Ming, NFKings’ CEO and Founder Mr. Matthew Lim, and NFKings’ Founder Mr. Mario Ho, Mr. Tian Ming expressed his excitement about how web3 and the Metaverse are reshaping the entertainment industry. He anticipated a unique experience for the millions of Sing! China viewers and fans through Sing!Meta, blending traditional entertainment with cutting-edge web3 technology.
Mr. Matthew Lim and Mr. Mario Ho expressed their delight in partnering with Star CM, emphasizing their commitment to empowering intellectual properties (IPs) with Metaverse, blockchain, and other advanced technologies.
They aim to optimize the synergy and realize the vast potential of the traditional IP content matrix. NFKings’ powerful web3 technology promises to deliver a distinct virtual interactive experience to Sing! China’s viewers and fans.
The launch event garnered attention from prominent enterprises and media in both the web3 and traditional sectors. Hash Global, a leading web3 venture capital firm in Asia, co-hosted and attended the event, offering support in community building, technical development, and investments for Sing!Meta.
TheOne.art, a prominent digital art e-commerce platform in China, was also invited to explore the boundless possibilities of web3 technology alongside Sing! Meta.
Sing! Meta will be available for download worldwide. NFKings and Star CM are committed to bringing blockbuster variety shows and top IPs into the Metaverse, working together to create a web3 entertainment ecosystem that marks the next chapter for both industries.
