Amazon failed in the first attempt to break the smartphones market. The eCommerce company reported to the midlist of restructuring its hardware division which is responsible for fire phone.
The eCommerce giant works on a successor to its fire phone which was surprising who was not only because of the experimental phone. The last report also shows that the Amazon costs $170 million in losses but the company CEO, Jeff Bezos admitted that the phone becomes a failure. Amazon has more extended thought which pushes the smartphone project.
WSJ reports that the Amazon is scaling efforts hardware back. It has brought many projects but put on hold, including the table with a much larger screen as well as the product that aimed to end computer for the kitchen. Not quite sure how well that would be done anyways.
The Fire phone has a negative impact in lab126, but that is not to say about the hardware development center which didn’t have its success share.
It is highly doubtful that this move will translate the Amazon fully bowing-out of producing hardware. This will be continued until a new revolution.
Amazon is likely to take another crack at making a smartphone which is carrying on fine without it.